26d • ⚔️ Strategy & Tactics
testing products outside the main pmax
Hey Chris, do you have any tactics or techniques which allows us to test products outside of the main pmax campaign?
On my winning products I have consistent performance, and of course on my testing products I have inconsistent performance.
I want to test more products and quicker. But I understand If I did this in the main pmax it would destabilise the campaign.
I just wondered if you had any techniques to do this?
I understand from all the content you've created that the pmax is the main engine and everything should run through that. I'm currently using this approach - however I'm testing products very slowly
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testing products outside the main pmax
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