Question about product feed I have a question about optimising for products that require different Breakeven ROAS's Right now I'm running a TROAS pmax campaign. I have all products in this campaign ranging from 20% COGS - 35% COGS. Right now my highest spending product has a 2.7 ROAS - but 35% COGS. 8k monthly search volume my 4th top spending product however, has a 1.7 ROAS , COGS% of just 15% and 200,000 monthly search visits. I'm using TROAS to try and provide stability when I scale, however this second product I've shown you is under my TROAS threshold, I feel like it's a golden products that's being burned. Is there anyway of changing optimisation based on profit margin? Right now my spend is only £200 per day. But I could scale very aggressively if I can find a way to scale product 2

If I have 1 product in my feed which really isn't getting very much budget, but I have multiple purchases on it with great metrics including ROAS 12. would you ever consider making a separate booster campaign for just this product? Pushing spend to it so hopefully the pmax pushes it further in the future

Hey Chris, do you have any tactics or techniques which allows us to test products outside of the main pmax campaign? On my winning products I have consistent performance, and of course on my testing products I have inconsistent performance. I want to test more products and quicker. But I understand If I did this in the main pmax it would destabilise the campaign. I just wondered if you had any techniques to do this? I understand from all the content you've created that the pmax is the main engine and everything should run through that. I'm currently using this approach - however I'm testing products very slowly

I have a question about optimising campaign (product feed) Right now i have 1 pmax campaign spending £220 per day at ROAS 2.2 In my product feed, my second top spender is taking about +25% of the ad account spend at ROAS 1.5 This product is a type of shoe - and I have multiple types of this shoe on my website. (they're performing ROAS 2.5+) My theory is that yes this high spending product has a poor ROAS - but that's because customers are buying the other styles of that shoe on my store. How does google ads report this? Would you turn off the 1.5 ROAS product or keep it on?

For a fashion store, after how many conversions do you recommend that a product should have (or how much spend) before it should be added into the pmax I feel i've been adding products into the scaling pmax campaign too early - some products begin to perform worse - maybe due to weak data signals after I add them into the pmax scaling Are you able to put a physical number on it if you had to - or maybe a minimum number for number of purchases or amount spent