Hey guys - currently i'm spending about £400 per day on google ads (general dropshipping). Right now I have some basic segmentation splitting my top performers, my average/wasters , and 'booster' for my new products. The set up is working nicely so far and my results are pretty consistently scaling up profitably right now. My question is around further segmentation. I saw @Christopher Krassnig mention using all of the custom label slots to optimise for different things. (performance, seasonality, profitability...) And I saw he mentioned this is super important to scale beyond $50k per month. - I wondered how you actually make this work in the ad account though. For example, did you have all (high margin + top performers) bidding together aggressively in a campaign / ad group? (low TROAS target) Would you then have (Low margin + top performers) bidding slightly less aggressively - and then continue to follow this pattern for all performance levels? I would really appreciate your input here, thank you! :)

Hey guys, I have a quick question on how you analyse product performance in google ads. Currently I am analysing my Shopify ROAS as well as my google ROAS for each product. (I have this set up through google sheets) For some of my products I have a 0.5 google ROAS and a 1.8+ Shopify ROAS. Yes I know this could be tracking... but I wanted to know what your thoughts on this are. A customer clicks a Shopping ad for my product and enters my store. They click around and check a few products, they then purchase a different product on my store from the one they clicked an ad on - How would this attribution work in google? - Do you guys pay more attention to Shopify ROAS of a product or the google ROAS of a product. - How would you guys workout which products to scale and kill if this is true?

I recently created a booster Shopping campaign following your suggestions to help give some new product spend for them to try and get some traction in my overall pmax. So far it's worked really nicely, many of the products in my first testing batch are now taking spend in my pmax. My question now is - What should i do with this campaign now that I want to release a second batch of testing products into it? what is your process for this, do you remove the products which have taken spend out of that campaign so that the newer products don't have to compete against them. Would really appreciate your expertise on this, thanks guys!

@Christopher Krassnig - from your experience, is simproysis tracking very good? - Is it good enough or should we all be using a tracking platform like wetracked?

Hi guys, Currently I'm running 1 pmax campaign with budget £65 per day average ROAS of 3. I have 1 product type that is performing well for me (and it is taking 80% of the daily budget right now) but based on keyword search data for my winning product, I don't think I can continue to keep scaling it, the search term numbers for the product is quite small. Do you guys have any strategies at the agency to shift more budget towards testing products - so I can find more winners and then feed that into my main pmax campaign and then continue to scale further again? I'm looking for a stratergy where I can test products a lot faster - the single pmax test them quite slowly. Thank you!