May 26 • ⚔️ Strategy & Tactics
Optimising pmax campaign
I have a question about optimising campaign (product feed)
Right now i have 1 pmax campaign spending £220 per day at ROAS 2.2
In my product feed, my second top spender is taking about +25% of the ad account spend at ROAS 1.5
This product is a type of shoe - and I have multiple types of this shoe on my website. (they're performing ROAS 2.5+)
My theory is that yes this high spending product has a poor ROAS - but that's because customers are buying the other styles of that shoe on my store. How does google ads report this?
Would you turn off the 1.5 ROAS product or keep it on?
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Optimising pmax campaign
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