I'm getting plenty of clicks from Google Shopping Ads, but my Add to Cart (ATC) rate is much lower than expected.
For the information, How much ATC(s) rate and conversion rate considered as normal?
I want to improve my CRO by adding trust badges, urgency, social proof, bundles, guarantees, and other conversion boosters. However, I'm worried about triggering Google Merchant Center's Misrepresentation policy.
For those successfully running Google Shopping Ads:
- What CRO elements are considered 100% safe?
- What should I avoid to prevent a Misrepresentation suspension?
- Which changes have genuinely improved your ATC rate without causing policy issues?
I'd really appreciate advice from anyone with experience balancing high conversions while staying fully compliant with Google Merchant Center.