GMC issue · Google Ads eCom Lab

GMC issue

Hello hello,

I’m still dealing with a repeated Merchant Center issue and would really appreciate some guidance. I’ve now been rejected 2 times after making changes..

Google keeps saying my website is missing “basic requirements” for a seamless shopping experience, but the feedback is very general and not specific...

So far, I have made the following changes:

Removed all bundle offers and promotional bars (no pop-ups, no urgency banners)
Removed product reviews on product pages
Removed AI-generated videos
Fixed any inconsistencies between pages info
Ensured all business information is clearly visible (contact details, policies, in the footer.. etc.)
Improved my brand identity/story

At this point, the only thing I’m unsure about is pricing. All of my products are currently shown as “on sale” on the website.

Could this be triggering the issue? Does Google consider a store-wide permanent sale as misleading pricing?

If so, what would be the correct way to structure pricing to comply?

I feel like I’ve addressed everything else, so I’d really appreciate any insights

Thank you!!!

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