Hello everyone I just started my journey on GOOGLE MERCHANT CENTRE and curious about how many google merchany accounts i can create on single business address and identity? I am non US resident and just have one LLC. Experts suggestions would be highly appreciated Thanks :)

Trying to figure out why I have a high checkout abandonment rate at the final checkout step — they reached checkout and only 1 paid. I have a manual discount code they can add on top of the main offer. Using shopify payments, I tested all express payments, apple pay, paypal, etc. Dont have shopify plus so cant edit much on the checkout page.... 2 of these reach checkouts were form me testing so it is around 8 abandon checkouts. What checkout optimizations have you guys seen work Btw this is a meta ads 1 product store test. What would you guys check or suggest?

Hey guys. Super busy last couple of days as we are launching sick new features for our clients with our Scaling Hub and a lot of other projects that require my attention. So I haven’t been that active here and I don’t respond to DMs or older posts. That said, feel free to drop your questions here in the thread and I will respond to all your open (and smart) questions over the weekend. 🚀

Hello Everyone 👋👋👋

Looking for honest input from anyone who's done a niche pivot. I've been running a home decor store for about 2 months (US + DE markets, PMax shopping-only). Considering switching the whole thing to fashion accessories and want to pressure-test the logic before I commit. Why I'm thinking about leaving home decor: - Too many subcategories — lighting, wall art, blankets, candles, rugs, etc. I worry Google reads my catalog as a "general store" rather than a focused niche, which I think hurts me on an empty all-products PMax campaign (no clear category signal). - Higher price points — my AOV sits around $119 (only about9 sales with 1.5k sepnt). Higher ticket = less impulse buying, which kills conversion rate on cold shopping traffic. - High-ticket items raise CPC — the algorithm seems to bid more aggressively on my pricier products, dragging up my blended CPC. - COGS + shipping — décor tends to be heavier and more expensive to source/ship, squeezing margin. Why fashion accessories looks appealing: - Lower price points → more impulse-friendly → potentially better conversion on cold traffic - Lighter, cheaper to ship, often better margins - Can be a tighter, more focused catalog (clearer category signal to Google) My actual questions: 1. Has anyone here done a full niche switch on an existing store? Would you do it again, or would you just spin up a fresh store instead? 2. If switching in place, what's the right way to handle it — wipe the entire product feed and upload all new products? Does that nuke your GMC history / trust / learning? 3. How much does the about page, branding, store name, and overall positioning need to change to not confuse Google (or customers)? Is a home decor → fashion pivot too far for the same domain/brand? 4. Anyone seen their CPC actually improve after moving to a lower-price-point, lighter niche — or is high CPC more about execution than category? Appreciate any real experience here, good or bad.