Hi guys, Just a quick follow-up on the Google Ads journey. To be honest, these aren't the results I was hoping for. As you can see, Google Ads spent more than my daily budget, and the performance so far hasn't been where I want it to be.That said, I've already learned some valuable lessons from the first couple of days. The biggest one is that if you want to give your campaign the best chance of success and build momentum early, you really need to have a highly optimized product feed before launching ads.Looking back, I've identified a few mistakes in my product data and feed setup that I'll be working on over the next few days. I'll also be speaking with @Chris to get his thoughts and make sure I'm heading in the right direction. For now, the plan is to make the necessary corrections, let the campaign gather more data, and continue learning. I'll catch you guys on Day 7 with another update. And one final note: this journey is far from over. We're just getting started. 💪🚀

Hey everyone, quick question. Has anyone here had their Mercury account closed as a non-U.S. resident/founder? Mercury told me they will send my remaining balance by physical check, but I’m not living in the U.S., so I’m worried about whether I’ll actually be able to receive it and cash it out. Has anyone successfully got their funds released or cashed a Mercury physical check from outside the U.S.? Any real experience or guidance would really help me right now.

Looking for honest input from anyone who's done a niche pivot. I've been running a home decor store for about 2 months (US + DE markets, PMax shopping-only). Considering switching the whole thing to fashion accessories and want to pressure-test the logic before I commit. Why I'm thinking about leaving home decor: - Too many subcategories — lighting, wall art, blankets, candles, rugs, etc. I worry Google reads my catalog as a "general store" rather than a focused niche, which I think hurts me on an empty all-products PMax campaign (no clear category signal). - Higher price points — my AOV sits around $119 (only about9 sales with 1.5k sepnt). Higher ticket = less impulse buying, which kills conversion rate on cold shopping traffic. - High-ticket items raise CPC — the algorithm seems to bid more aggressively on my pricier products, dragging up my blended CPC. - COGS + shipping — décor tends to be heavier and more expensive to source/ship, squeezing margin. Why fashion accessories looks appealing: - Lower price points → more impulse-friendly → potentially better conversion on cold traffic - Lighter, cheaper to ship, often better margins - Can be a tighter, more focused catalog (clearer category signal to Google) My actual questions: 1. Has anyone here done a full niche switch on an existing store? Would you do it again, or would you just spin up a fresh store instead? 2. If switching in place, what's the right way to handle it — wipe the entire product feed and upload all new products? Does that nuke your GMC history / trust / learning? 3. How much does the about page, branding, store name, and overall positioning need to change to not confuse Google (or customers)? Is a home decor → fashion pivot too far for the same domain/brand? 4. Anyone seen their CPC actually improve after moving to a lower-price-point, lighter niche — or is high CPC more about execution than category? Appreciate any real experience here, good or bad.

Hey everyone, I had the idea to share my journey from Day 1 all the way to (hopefully) success, so you guys can follow along and keep me accountable. I'm launching Google Ads tomorrow for a UK home décor store with around 250 products and a £40/day budget.I just got the store approved in Google Merchant Center today and tomorrow will be the first day of launching campaigns. I'll be sharing updates, results, wins, mistakes, and lessons learned as I go, so hopefully this can help others who are in a similar position. Let's see where this goes 🚀 See you tomorrow for Day 1!

Hi...does the Gads Payment Profile need to match my GMC company details....for example my GMC is verified on my US LLC with my Shopify store also on US LLC but my Payment profile for Gads is on my Canadian company...can this create Circumventing Misreps or can Google shadow ban me ?