11d • ⚔️ Strategy & Tactics
Different COGS inside 1 pmax
Question about product feed
I have a question about optimising for products that require different Breakeven ROAS's
Right now I'm running a TROAS pmax campaign.
I have all products in this campaign ranging from 20% COGS - 35% COGS.
Right now my highest spending product has a 2.7 ROAS - but 35% COGS. 8k monthly search volume
my 4th top spending product however, has a 1.7 ROAS , COGS% of just 15% and 200,000 monthly search visits.
I'm using TROAS to try and provide stability when I scale, however this second product I've shown you is under my TROAS threshold, I feel like it's a golden products that's being burned.
Is there anyway of changing optimisation based on profit margin?
Right now my spend is only £200 per day. But I could scale very aggressively if I can find a way to scale product 2
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Different COGS inside 1 pmax
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