I've had my head down all day building something for you, and I'm happy to announce it's live: your storefront now has text messaging built right in. Here's what that means. When a customer places a preorder, they can opt in to hear from you by text. No app to set up, no separate list to manage, no third-party tool to wire together. It's already sitting in your order form. They check the box, and just like that you've got a direct line to the people who actually buy your bread. Think about what that does on a Saturday. This week's bake drops, you send one text, and the folks who love your sourdough know before anybody else. Rain moves the market? One message and nobody shows up to an empty tent. Somebody's cinnamon raisin is bagged and ready for pickup? Tell them, and watch how fast they come. That's how one sale turns into a regular. Email still has its place, but a text gets read in minutes. This is the difference between hoping people come back and telling them exactly when to. It's on right now. Nothing for you to install. Go look at your order form and you'll see the opt-in waiting. And I'm not done. More coming. I just wanted this in your hands today. https://cedar-coral-m8er.here.now/ Make it so. ~Henry⭐️🔥

I built out an example of what your storefront website is going to look like. I filled in placeholder info so you'd have something real to click through, but picture your own name, your recipes, and your products in there instead. Take a look: https://fromoventomarket.com/site/henry-test-storefront This is the kind of site that easily runs $3,000 on the open market. You're getting it FREE as part of what we're building together in From Oven to Market. Click around, and tell me what you think. Henry⭐️🔥

Thanks Henry for inviting me! I have been doing farmers markets for a little over 20 years, running my cottage bakery for 22 and teaching sourdough for 15. I look forward to learning and helping others on their journey 🫶🏻

It now fills itself in from your course answers, gives you ready-made layouts to start from instead of a blank page, and when a customer orders, you get notified and they get an instant confirmation. Every order lands in your own inbox. A storefront with online ordering like this runs thousands to have built. Yours came with the course. It's market season. See what we've been up to at https://arctic-sketch-zghj.here.now/ , then open your Storefront Builder, and take a look at what's new. ~Henry⭐🔥

A few of you asked about starter maintenance for bigger bakes, and it's a fair catch: I didn't cover it in the modules. So I built you a lesson instead of a comment reply. It's called The Market Levain. It covers the system I use for every market bake: keep the mother small, build only the levain you need, add a 10% cushion, and time the feed so it peaks when your mix schedule says so, not when it feels ready. There's a live calculator inside. Punch in your loaf count and it hands you the exact seed, water, and flour for your build. Sound on. I narrated the whole thing. 👉 https://swift-linden-x4dj.here.now/ Run your next bake through it, then post your build plan below. Loaves, levain target, ratio, feed time. We'll check the math together before market week checks it for you. ~Henry⭐🔥