My answer got too long for a comment. Then too long for a post. Then it became a blog article, then a little handbook, and eventually this book. So I want to give it to you. It’s not about the “right” way to make sourdough. It’s the way I’ve learned to understand it, teach it, troubleshoot it, and make the whole process a little less intimidating. Use it. Keep it somewhere you can find it later. Come back when your starter is acting strange, your fermentation has you second-guessing yourself, or you just need somebody to explain why the dough is doing what it’s doing. And for those of you who still like the feeling of turning a page, I made it into a flipbook too. Read Sourdough for the Rest of Us here: https://sourdough-flipbook.vercel.app/ Perfection not required. Just keep baking. Henry⭐🔥

I just flipped this one from unlisted to public because too many of you keep asking the same question in different words: “Can I actually sell this?” If you’ve got a great loaf and zero idea whether your state lets you sell it out of your home kitchen, this is the video. We walk through cottage food law, what “legal to sell” actually means where you live, and why guessing here is the fastest way to get shut down before you ever get started. This one’s foundational. If you’re still in the “is this even allowed” stage, watch it before you spend another dollar on packaging or a market booth fee. Drop your state in the comments. Some of you are dealing with wildly different rules and hearing what your neighbors are navigating helps everybody. Not sure if you’re ready to sell yet? Take the free 2-minute quiz and find out exactly where you stand: https://skoo.ly/landing-page-w-quiz Want the full 9-module path plus live support from bakers doing this right now? Join us inside Crust & Crumb Academy: https://skoo.ly/crust-crumb-academy Perfection is not required. Progress is. ~ Henry ⭐🔥

𝐘𝐨𝐮'𝐫𝐞 𝐢𝐧. 𝐆𝐥𝐚𝐝 𝐲𝐨𝐮'𝐫𝐞 𝐡𝐞𝐫𝐞. This is the room I built for bakers who are ready to move beyond baking for family and friends. Maybe you're already selling and want to do it better. Maybe you're three months away from your first farmers market. Maybe you're just wondering if any of this is possible for you. It is. And you belong here. 🥖 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐄𝐱𝐩𝐞𝐜𝐭 The rhythm here is steady, not loud. Every week you'll see new posts from me and from fellow members across these categories: 🏆 𝗪𝗶𝗻𝘀 - Celebrate sold out markets, first wholesale accounts, pricing victories, and milestones. 🍞 𝗦𝗵𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝗮𝗸𝗲𝘀 - Share what came out of your oven this week. Beautiful loaves, ugly loaves, and everything in between. ❓ 𝗔𝘀𝗸 𝘁𝗵𝗲 𝗥𝗼𝗼𝗺 - Get honest answers from bakers who've already walked the road you're on. 💵 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 & 𝗠𝗼𝗻𝗲𝘆 - Learn the numbers behind a profitable home bakery. 🛍️ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗗𝗮𝘆 - Booth setups, packaging ideas, customer stories, and market reports. 📋 𝗖𝗼𝘁𝘁𝗮𝗴𝗲 𝗙𝗼𝗼𝗱 & 𝗟𝗲𝗴𝗮𝗹 - Plain English guidance to help you understand your state's cottage food laws. 📦 Monthly Market Kit Every month you'll get a brand new Market Kit that includes: ✅ A seasonal bread recipe, fully costed and priced ✅ A print ready product label ✅ A seasonal marketing angle you can use at your table ✅ A one page cottage food law tip Everything is designed so you can put it to work right away. 🎓 𝐓𝐡𝐞 𝐂𝐥𝐚𝐬𝐬𝐫𝐨𝐨𝐦 The Classroom is where you'll find the complete From Oven to Market course. You'll also find step by step walkthroughs for: 🍞 𝐑𝐞𝐜𝐢𝐩𝐞 𝐏𝐚𝐧𝐭𝐫𝐲 𝐏𝐫𝐨 🛒 Your Storefront Builder. Both are pinned separately for easy access. 🤝 𝐇𝐨𝐰 𝐭𝐨 𝐔𝐬𝐞 𝐓𝐡𝐢𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 Show up the same way you'd show up at a farmers market. Bring the bread. Share a photo. Ask real questions. Tell us what worked. Tell us what didn't. Especially the ugly loaves. The members who participate consistently are almost always the ones who grow the fastest. 🚀 𝐓𝐡𝐫𝐞𝐞 𝐓𝐡𝐢𝐧𝐠𝐬 𝐭𝐨 𝐃𝐨 𝐑𝐢𝐠𝐡𝐭 𝐍𝐨𝐰 1️⃣ Introduce yourself in the Community feed. Tell us: - What you bake - Whether you're already selling or just getting started - What you're hoping to learn