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🌾 From Oven to Market

72 members • Free

Crust & Crumb Academy

1.1k members • Free

20 contributions to 🌾 From Oven to Market
Hi!
Thanks Henry for inviting me! I have been doing farmers markets for a little over 20 years, running my cottage bakery for 22 and teaching sourdough for 15. I look forward to learning and helping others on their journey 🫶🏻
0 likes • 5h
@Lin Landrum If you do have any questions on the course, let me know. I am already working through it and can answer any questions you may have concerning the course itself.
0 likes • 4h
@Lin Landrum Oh that sounds like a wonderful idea:) Maybe serve some sweets during your sweet talking to your hubby to use that space? 😂 I love farm stands. I don't see them where I am at currently. I remember my husband and I would drive by those stands out in the countryside and buy plats of berries for $15.00 (several years back) and they were so fresh and tasty. People are getting back to wanting good authentic food with real ingredients. I love your idea. ...sounds like a winner to me especially with an outside entrance separate.
Your Storefront Builder inside From Oven to Market just got a real upgrade, and it's already in your account. No extra cost.
It now fills itself in from your course answers, gives you ready-made layouts to start from instead of a blank page, and when a customer orders, you get notified and they get an instant confirmation. Every order lands in your own inbox. A storefront with online ordering like this runs thousands to have built. Yours came with the course. It's market season. See what we've been up to at https://arctic-sketch-zghj.here.now/ , then open your Storefront Builder, and take a look at what's new. ~Henry⭐🔥
Your Storefront Builder inside From Oven to Market just got a real upgrade, and it's already in your account. No extra cost.
0 likes • 4h
@Marcia Bracken Yes, of course! 😊 I'm happy to answer any questions if I can, and if I don't know the answer, I'll tag Henry—he's always willing to step in, answer questions, and is incredibly accessible. @Henry Hunter A little about me... My background is in finance lending within the real estate industry. After many years in the field, I've realized my heart is really in the creative world. I'm an artist and writer behind the scenes, even though my day job has been in finance. I'm now working toward leaving that career and transitioning into my own business by the end of the summer or this fall. Ironically, I only started baking because I wanted to get away from commercial bread. I kept seeing people making sourdough at home and thought, "Why not give it a try?" That curiosity led me to Henry's YouTube channel back in April. At the time, I had absolutely no baking experience and was struggling to understand the sourdough process, so I joined the Crust and Crumb Academy. I quickly fell in love with both baking and the community. Henry has been an incredible teacher, and I've really appreciated how generous he is with his time and how invested he is in everyone's success. Since then, my baking skills have improved so much that my family has even started suggesting I open a bakery—which still makes me laugh because before April, I didn't bake at all! When Henry introduced the Oven to Market course, it felt like the natural next step. Since my goal is to transition from my 9-to-5 into my own baking business, I wanted to learn how to build it the right way from the beginning. I'm still early in the course and have just completed Module 1, which focuses on understanding your ideal customer. That alone has already changed how I think about my business. Instead of simply baking what I enjoy, I'm learning who I want to serve, what their needs are, and how to define my niche. Every lesson has been intentional and builds on the one before it.
0 likes • 4h
@Marcia Bracken @Sophie Freeman Welcome to Sophie as well! I see you are also new to the community? Just want to extend the above to you as well:) Any questions, comments, concerns, happy to assist however I can and if I don't have the answer, @Henry Hunter is available.
Quick one that fixes a lot of flat loaves: steam.
When you first load a loaf into a hot oven, the crust wants to set almost immediately. If it sets too early, the bread cannot expand and you lose your oven spring. Steam keeps that outer skin soft for the first few minutes so the loaf can push up and open before the crust locks in. That is why a Dutch oven works so well. The lid traps the loaf's own moisture. No lid? A tray of boiling water on the bottom rack or a few ice cubes tossed in at load time will do it. Give it steam for the first ten minutes, then let it dry out and color. ~Henry⭐🔥 https://youtu.be/VdxdlMnZLq8?si=xdxTFYkLYHnH8he0
0 likes • 23h
I have been using the steam on bottom rack lately and baking on my pizza stone. It has been working very well. I also have my dutch oven as a back-up. However, I have not yet attempted sourdough in this manner, yeasted breads only. I have to work my way up to the sourdough bakes again.
Focaccia Bake for Website Photos and Hubby
Here are my Chocolate Chip, Cinnamon Roll, White Cheddar,Rosemary, & Everything Bagel Focaccias mainly for website photos but hubby was waiting off camera with plate in hand.
Focaccia Bake for Website Photos and Hubby
0 likes • 23h
Those all look delicious! They will go nicely on your website:)
Your booth is the first impression.
Before a single person tastes your bread, they've already decided something about you from 20 feet away. Most of us never see our own booth the way a customer does. We're standing behind it, looking out. The customer's standing in front of it, looking in, and that's the view that decides whether they stop or keep walking. " Here's your homework this week, and it takes five minutes. Set up your booth exactly the way you'd run it on market day. Tablecloth, signage, the bread, the price cards, all of it. Then walk around to the front. Stand where your customer stands. Take a step back and take a photo. Now look at that photo like you've never seen your bread before. Is the name easy to read? Can you tell what things cost without asking? Does it look like a business, or like a folding table somebody threw together? Where does your eye land first, and is that where you'd want it to land? You'll spot things in that photo you'd never catch standing behind the table. That's the whole point. Post your booth photo in the comments if you're up for it. We'll give each other honest, kind feedback, the kind that actually helps you sell more on Saturday. Perfection is not required. Progress is. ~Henry⭐🔥
Your booth is the first impression.
0 likes • 1d
@Kim Cochran After reading Henry's breakdown on the space and your design, I fully understand the set-up and intention, so great job! There is so much to learn about ourselves and who we want as our customer.
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Stacey Avraham
4
54points to level up
@stacey-avraham-avraham-4478
Creative entrepreneur building a lifestyle brand while learning & growing in Oven to Market community alongside other creative bakers & entrepreneurs.

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Joined Jun 28, 2026
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