so you want your business to actually connect with people?

Then stop building a faceless business. ESPECIALLY if you have ADHD

Your business has to have some personality in order to thrive, just like massive corporations has a face to show to their customers,

for example: Apple is innovative, creative and rebellious,

McDonalds, Microsoft, and which invoke different emotions like And what makes them have strong brand personalities, are called BRAND ARCHETYPES.

BRAND ARCHETYPES are based on a famous psychoanalysis Carl Jung's studies about how humans behave. Lets do this test that i stole from a friend that you can do now:

What is your dream car?

is it sleek sports car?

rugged Jeep?

powerful Ram Truck?

refined luxury sedan?

SUV to take your kids to their sport practice?

All of these cars share the idea of living the life you love. it's not about the horsepower or the specs, it's about the identity. Your friend would choose a different car because it's their dream. A mom of 5 wants a lot of seats & safety, a badass wants a sleep sports car, an adventurer wants a jeep, a blue collar worker wants a reliable towing vehicle.

When your brand's personality resonates with your clients, they feel truly understood. and in that moment, you are not just like any other business, but part of their identity. You stop blending in.

I don't know much about cars, and i apologize if i make any mistakes

Let me know if you guys found value in this post!

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