Hey Founder fam—you may have noticed some big changes lately. Over the past few weeks, Rex and I have had a lot of honest conversations about the future of what we’ve been building together. And after a lot of thought and care… We’ve decided to get a divorce 🤝😂 In all seriousness, this wasn’t an easy decision. @Rex Loyer and I are ending our business partnership. We have a lot of love and respect for one another, and Focus Founders wouldn’t exist without both of us. I especially want to acknowledge Rex for the role he’s played—helping me to stay focused when shiny objects hit (yay ADHD 😄), running the daily ETF co-working sessions, and bringing the Accelerator program to life. I appreciate the hell out of you, dude. Thanks for building this thing with me. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀: Rex will continue building his coaching business under the Focus Founders brand name. And I’ll be continuing with this community, but evolving it into something new: 𝕋𝕙𝕖 𝔽𝕠𝕦𝕟𝕕𝕖𝕣𝕤 𝔾𝕦𝕚𝕝𝕕 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗧𝗵𝗲 𝗙𝗼𝘂𝗻𝗱𝗲𝗿'𝘀 𝗚𝘂𝗶𝗹𝗱? The Founder's Guild is the natural evolution of what we started with Focus Founders… But with a deeper focus on what this has always really been about: 👉 helping ADHD and neurodivergent entrepreneurs build businesses and lives that actually work for their brains 𝗪𝗵𝗮𝘁’𝘀 𝘀𝘁𝗮𝘆𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲? I originally started this community before Rex and I met, as the ADHD Entrepreneur’s Playground. My vision has always been to help ADHD founders lead lives they love. That is not changing. It’s still about: - The people - The energy - The mission of helping ADHD founders thrive If you’re here, you’re in the right place. We will also continue to offer the 5 AM CST virtual co-working sessions as well as the 12 PM CST in-person Thursday sessions in Austin. 𝗪𝗵𝗮𝘁’𝘀 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴? - The name → The Founder's Guild - The direction → even deeper into ADHD, creativity, and building a business and life you love - The 10 AM CST co-working sessions will be paused until further notice.

ADHD tax sucks (the price we pay for missed appointments, late payment fees, etc.) So I'm curious. If you had to estimate… How much money does distraction cost you in a year?

Curious what people are actually using right now. When you need to focus, what do you do?

If so, what app do you use? What features do you love about it? Anything you wish it could do, but doesn't? Anything you hate about it? Doing a little research for a project I'm working on... very much appreciate your insights!!!

I've always struggled working out how much to charge. If you listen to the 'Gurus' they will almost always tell you got to go high / premium pricing. 10 years ago it was about going low, all about volume and scaling. Profit was rarely mentioned as funding / finance was cheap. Anyways I have never been one to listen to others. I learned long ago that you can never assume anything. You should let the customer inform your decisions. When I first started my current business I went low. It was a good strategy, I gained market share pretty quick. But I soon hit a wall. Because as you grow you need to hire help / staff / contractors etc. So then I doubled my price. My conversion didn't drop. Clearly I was too cheap before. I then added a new VIP pricing plan where clients could have an account managed / done for you serviced based plan. This was awesome the cash flow boost was instant. However all of a sudden we created a monster. At this higher plan, clients were demanding more access to us, phone, chat, zoom meetings etc. I maxed out pretty quick. I killed that plan aside from a couple of clients that were 'low maintenance'. To cut a long story sort the plan I ended up with was $99.95 monthly and it's self serve, you can't phone, text me or our staff. Only email support. So be careful when listening to bros on the interwebs who tell you to always go high. You might just end up with a Job. Unless it's an amazing product that you can deliver at scale, it could end up being a noose around your neck. Which will cause breathing problems resulting in you wearing nose strips for the rest of you life. (it's a thing). It's about finding the sweat spot where you are profitable and can deliver at scale without things breaking. $99.95 was our sweet spot. Anything under $100 / mth customers don't expect too much of us. And that frees us up to take on more clients / scale. Oh and I added one little extra tweak. If you do over $10,000 orders through our system will charge a 1% processing fee. This ment we were actually getting paid more than we were via our VIP plan, but it was more equitable as it was linked to our performance. The more money we brought in the more we got paid. #Win / Win.