Not all marketing works the same · ADHD Focus Founders

Not all marketing works the same

Marketing is basically how you attract the right people, show them what you offer, and guide them to buy. It’s not just posting content or running ads. It’s the full process of getting attention, building trust, and turning that attention into customers.

Now here’s something very important: not all marketing techniques work the same for every business.

Different businesses need different marketing strategies because customers don’t all buy in the same way.

Take e-commerce for example.

E-commerce works by bringing traffic to an online store and converting that traffic into buyers. Since customers can’t physically see or touch the product, strong visuals, ads, social media content, influencer marketing, and email marketing tend to work very well. These strategies help you reach more people quickly and build trust through your store, product pages, and reviews.

Now compare that to a service-based business like coaching or consulting.

If you use the same fast, product-style marketing used in e-commerce, it usually won’t work as well. That’s because people don’t rush into buying personal or emotional services. They need more trust, connection, and understanding first.

For service businesses, education, storytelling, valuable content, and community building often work better because they help people feel safe and confident before making a decision.

This is why you have to be careful when choosing a marketing strategy.

Just because a technique works for one business doesn’t mean it will work for yours. The best marketing always matches your business model and how your customers actually make decisions.

What do you think about this? And if you have any questions about marketing for your type of business, feel free to drop them in the comments 👇

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