The Script That Saved More of My Listings Than Anything Else

When a seller is frustrated about days on market, most agents get defensive.

Don't.

Here's what I say instead:

"I hear you. Let's look at the data together. Here's what we priced at, here's what's sold, here's what's sitting. What would you do differently based on this?"

That's it.

You're not defending your price recommendation. You're inviting them into the conversation. Nine times out of ten, they come to the right conclusion themselves.

Sellers don't want to be managed. They want to be heard and respected.

What's a script that's worked for you in a tough conversation with a seller?

1 comment