The Numbers Every Agent Should Know Cold
If you can't answer these without looking them up, that's the first thing to fix:
How many contacts are in your database?
What's your average days from first contact to contract?
What percentage of your past clients have referred you at least once?
How many outbound touchpoints did you make last week?
What's your showing-to-offer ratio?
These aren't vanity metrics. They're diagnostic tools.
If your referral rate is low, you have a follow-up problem. If your showing-to-offer ratio is off, you have a buyer consultation problem. If your days-to-contract is too long, you have a pipeline management problem.
Know your numbers. They'll tell you exactly where to focus.
What's one number you track that most agents ignore?
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Joshua Massieh
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The Numbers Every Agent Should Know Cold
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