Open House Action- Work the open house or it will work you

Open Houses Done Right

We had 100+ guests this past weekend from open houses.

Booked 10 buyer consults. Met a ton of neighbors. Ran through Live Buyer Consults during the open house to get other buyers intrigued

Yes, the price point got them in the door.

What happened after they walked in is the real difference.

Step 1: Control the room. Greet everyone. Make it clear you’re the one-stop shop for the home and the area. Yes—this means you actually studied the house and neighborhood.

Step 2: Capture data (casually). Start with their name when they walk in. From there, guide the conversation to get email and phone naturally.

ex: I can send you the buyer cheat sheet for this neighborhood—what’s the best email?

Step 3: Follow up immediately Monday follow-up is mandatory. But when they leave? Send a personal video text the same day.

Step 4: Ask for the consult: Be ready to book a buyer consult on the spot. Aggressive, not pushy.

Bottom line: Don’t just stand at an open house

WORK THE OPEN HOUSE

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