Because I've actually started tracking things, I have been watching carefully this quarter. In April, I exceeded Q2 2025, then in May, I doubled it. As of this morning, I've officially tripled! Going at a pace watching and waiting over the last few years has been slow (though steady), and this season, I am finally achieving and surpassing the cultural and fiscal goals for the studio! Feels amazing!

Today was our year end gathering; it's not a recital, but rather a chance for the community to come together. Enrolled dancers show what they've learned this year, but we also have several opportunities for céilí (group) dancing for everyone to participate it. I had my highest attendance to date and the energy in the room was exhilarating! The dancers were amazing; I'm so proud of them. My friends who supported me through welcoming guests and serving snack were tremendous. And I'm just so pleased with the day overall. I'm already making plans for next year...

This week, I have welcomed 8 new dancers into the studio. I always ask the adults what brought them to Irish dance at this stage of their lives. One of my new adults shared about some injuries and that due to her risks with osteoporosis, her doctors said no to cycling but yes to Irish dance. She chose my studio because of a few things on social media: she saw a variety of footwear, so she knew the space was relaxed; she saw evidence of adapted dance (seated) so she knew that if her injuries made standing to dance difficult, she would have an alternative; she saw a wide range of ages in the adult dancers so she wouldn't be "the old lady" in the room; and short-term sessions (5-weeks this round) to get a taste of how it actually feels. She had been following my socials for over a year before deciding to enroll and she had scrolled back into my historical content to boot. Sometimes I forget how much time it takes for people to be ready and how much "evidence" they might need for that decision.

We had a great monthly Q&A call today for premium members :) Lots of great conversation about Meta ads and how to think about your creative stack differently for better results. @Kristie Doyle also shared a tool she is using to create more ad artwork faster - it's called Higgsfield.ai: https://higgsfield.ai/pricing I've attached some examples from Kristie's current ad campaign for KJD Artist Development. You can also use this directly in ChatGPT or Google Gemini by asking it to create a set of image prompts and then asking it to create images based on those prompts. Check out this post as an example of this: https://www.skool.com/dance-marketing/your-new-amazing-freebie-is-here

5pm Friday and I just want to share some big wins from the last week 😀 1. Conversion event for preschool classes on Tuesday - 20 booked in, 16 attended, and 9 enrolments from it 🤩🤩🤩🤩🤩 2. Switched to paid trials and 6 booked already 💵💵💵💵 3. Assessments student numbers up from last year with 1 week left to register 4. Found out my social media scheduling software can do more channels than I knew about (HELLO re-purposed content!!) 5. Actually ticked off EVERYTHING for my to-do list for the week. What the....?!?!?!? That never happens! My team and I have worked soooooo hard this past 12 months to get good systems in place and work on our marketing plan. And they deserve credit too. I'm not putting this here just to brag (ok, maybe a tiny, tiny bit cause I'm excited!) - I want to celebrate and encourage you too. A couple of years ago I was that studio owner drowning in 'stuff to do', and no idea how to really market my business. I used to read about those 'other' studio owners who were killing it and think that would never be me. It's been a hard slog, but the work is paying off. You can be awesome too. 💛🧡💚 Go get it!!! (And now it's wine o'clock 🍷😆)