Hi Everyone, just wondering if anyone can help me. I’m currently working through the social media security checklist and setting up Messenger. Sorry if this sounds like a silly question, but I’m a little confused and didn’t want to keep going until I understood it properly. When it says to name your automation something like “Dance Studio message spam filter,” does that mean any spam messages will automatically go through that filter? Or does it mean that when someone messages me, they will receive that particular message? I just want to make sure I’m setting up the right thing before I go any further. Hope that makes sense. Thank you in advance for your help. Simone 💜

@Simone Mann had a great question about how to calculate the average Customer Lifetime Value (CLV) for your dance studio... if you are just starting to track your numbers or this is not a number that you have looked at before, it can feel a bit overwhelming. ✅️ Quick method (3 numbers, 5 minutes)... You only need: 1. Total revenue in the last 12 months (in your currency). 2. Number of paying customers in that same period (i.e. individual students ). 3. Estimated annual churn (or retention) - a simple percent (see how to estimate below). Step A - get Annual Revenue per Customer (ARPC): ➡️ ARPC = Total annual revenue ÷ Number of paying customers Step B - estimate Average Customer Lifetime (years): If you know annual retention rate (customers at end of year ÷ customers at start of year), then ➡️ Annual churn = 1 − retention ➡️ Average lifetime (years) ≈ 1 ÷ annual churn Step C - basic CLV (gross revenue basis): ➡️ CLV ≈ ARPC × Average lifetime (years) Working Example: - Total revenue last 12 months = $120,000 (your currency) - Paying customers (individual students) = 200 - ARPC = $120,000 ÷ 200 = $600 per year - You estimate annual churn ≈ 25% (so most studios lose ~20–30% a year depending on age groups) → lifetime ≈ 1 ÷ 0.25 = 4 years - CLV = $600 × 4 = $2,400 (revenue per student over lifetime) So the average paying household is worth approximately $2,400 in revenue over their time with you, using these assumptions. ✅️ Super-quick shortcut (no churn math) If you can’t estimate churn: ➡️ CLV ≈ (Annual revenue ÷ number of customers) × assumed years Pick assumed years: preschool families often stay 1.5–3 years; school-age families 3–6 years. Use the middle of the range for a quick guess. Example: ARPC = $600 × 3 years (assumed) = $1,800 CLV. 🤪 Quick sanity checks & next steps: - Segment by preschool vs school-age vs teens - CLV can vary a lot. - Track retention based on the same time of year (e.g., signups in Jan 2024, see how many still pay Jan 2025) - one datapoint beats a guess. - Use CLV to set sensible Customer Acquisition Cost (CAC) targets: CAC should be comfortably less than CLV (e.g., CAC ≤ 25–40% of CLV).

Hi @Sally Prendergast or if anyone else knows, so sorry to bother you. I'm just working my way through the Dance Pro content. I'm a bit stuck with the monthly Customer Lifetime Value. Not sure how I calculate the life time value. Do I need to access each student to work this out. Example: How many years they have attended the studio etc. Thank you so much for your help x

So many people are loving the new 30-Day Dance Studio Social Media Content Plan, so I had an idea... Who would be interested in a 30-Day Social Media Content Challenge here in the Dance Marketing Pro community? I would write a daily post with exactly what to post, how to create it, and how to write a caption for it - every day for 30 days. What do you think? ...would this be helpful and what would make it super easy for you to follow through on - an accountability tracker, templates, AI caption prompts - give me all your ideas in the comments to make this as useful as possible for you 👇

Premium Members - head to the classroom and look for the 'Training Replay Vault' module to watch the recording of this months Q&A as well as a list of resource links from this month's call.