Instagram usually shows a new post to about 20% of your followers first. If that first 20% engage quickly, IG shows the post to more people. If they don’t, it quietly dies. So your job is to get fast engagement from the right people. Signals the algorithm likes: - Comments on your post - People share it with others - People save your post - Reels watched all the way through - People visit your profile after seeing the post 3-step action plan to get more reach: 1️⃣ Post something that actually helps your audience. Make it useful. Solve one small problem parents care about (separation anxiety, making friends, easy practice at home). 2️⃣ Use a clear CTA that invites action. 3️⃣ Be active for 10–15 minutes after you post. Reply to every comment, ask follow-up questions, and like replies. Early replies = early engagement = more reach. Caption starters you can copy - “Worried your child will struggle with separation on the first day? Here are 3 small things to try before class.” - “Parents: want a simple warm-up your child can do at home? Save this and try it tonight.” - “Tag a friend if you’d bring your little one to a free trial - they’ll thank you later.” Want more engagement ideas? Comment ME, and I'll send it to you 👇

…this happens a lot. Don’t panic. Try these simple checks and fixes. 👉 Quick note on “Andromeda” Meta rolled out a new ad engine in 2025 called Andromeda. It looks at lots of signals and picks which ad to show each person. That means that the ads artwork and conversion signals (from your pixel) now matter more than anything else. 👉 Why you see a big day 1 - then nothing 1. Ad fatigue - the same people saw it and stopped clicking. 2. Stuck in the learning phase - making changes can slow delivery - let it settle. 3. Weak conversion signal - if your pixel or event isn’t tracked well, Meta can’t learn who converts. That hurts delivery fast. 4. Creative mismatch - the ad that worked first may only speak to a tiny slice of people. Andromeda now rewards a range of strong, different creatives in your ad artwork. 👉 Simple step-by-step fix list (do these in order) 1. Don’t stop everything straight away - let the campaign run for 3-5 days - sudden changes or pauses can reset learning. 2. Check tracking first - make sure your Pixel fired on the thank-you page or booking page. If events are missing, fix that now. 3. Rotate creatives - add 3–5 new ad images or short videos. Use different hooks: teacher shot, class in action, parent quote, close-up of happy child. Andromeda likes distinct creatives. 4. Widen your audience a little - if you used a tiny radius, open it up. Try a 10–20 km radius around your studio. Broad audiences help the new system learn. 5. Duplicate the winning ad into a new ad set (don’t edit the original) - copy what worked and test it with the wider audience and fresh creative. This keeps the original data while giving the system new options. 6. Use retargeting fast - make a small retargeting ad for people who clicked or opened your form in day one. They already showed interest - that’s low-hanging fruit. 7. Slowly increase budget (not big jumps) - increase by 20–40% every 24–48 hours rather than doubling. Big spikes can confuse delivery. 8. Avoid big edits during learning - if you change optimisation goal, creative, or audience, the campaign may re-enter learning and pause good delivery. Wait 3–5 days for stable data. 9. Improve your conversion path - if lots of clicks but few sign-ups, check the form and landing page. Make the booking form easy and fast on mobile. 10. Try Advantage+ or automated options carefully - Meta’s new systems are built to work with automation. Let them run, but feed them good creatives and clean events.

I'm working on an exciting project that will help dance studio owners fill their preschool classes consistently. Anyone excited? 🤩