Hi everyone, I hope you are all having a great day. I was just wondering if anyone else is having trouble adding music to their Stories or Reels. Every time I try, I get a notice and, although I can save it, I cannot save the video with the audio attached. I am using Stories to add the music to Reels, and I have tried a few different ways, including using Edits, but I am still having the same problem. I have also tried royalty-free music and it is still not working. If anyone has any suggestions on how to fix this or add music properly to Reels, I would really appreciate your advice. Thank you so much. Simone 💜

Let me know in the comments if you are running a Meta ad campaign at the moment and share the link to your Facebook page in the comments like this: https://www.facebook.com/dancestudiomarketing1 I'll give a free audit to the first 10 people to post 👇

Hi @Sally Prendergast and everyone, hope you are having a great day. Would there be a training video on how to set up a facebook ad that connects to a landing page/website. So instead of going to a lead form would go to the website. That I could follow along too. Thanking you in advanced. Simone 💜

Hi Everyone, just wondering if anyone can help me. I’m currently working through the social media security checklist and setting up Messenger. Sorry if this sounds like a silly question, but I’m a little confused and didn’t want to keep going until I understood it properly. When it says to name your automation something like “Dance Studio message spam filter,” does that mean any spam messages will automatically go through that filter? Or does it mean that when someone messages me, they will receive that particular message? I just want to make sure I’m setting up the right thing before I go any further. Hope that makes sense. Thank you in advance for your help. Simone 💜

@Simone Mann had a great question about how to calculate the average Customer Lifetime Value (CLV) for your dance studio... if you are just starting to track your numbers or this is not a number that you have looked at before, it can feel a bit overwhelming. ✅️ Quick method (3 numbers, 5 minutes)... You only need: 1. Total revenue in the last 12 months (in your currency). 2. Number of paying customers in that same period (i.e. individual students ). 3. Estimated annual churn (or retention) - a simple percent (see how to estimate below). Step A - get Annual Revenue per Customer (ARPC): ➡️ ARPC = Total annual revenue ÷ Number of paying customers Step B - estimate Average Customer Lifetime (years): If you know annual retention rate (customers at end of year ÷ customers at start of year), then ➡️ Annual churn = 1 − retention ➡️ Average lifetime (years) ≈ 1 ÷ annual churn Step C - basic CLV (gross revenue basis): ➡️ CLV ≈ ARPC × Average lifetime (years) Working Example: - Total revenue last 12 months = $120,000 (your currency) - Paying customers (individual students) = 200 - ARPC = $120,000 ÷ 200 = $600 per year - You estimate annual churn ≈ 25% (so most studios lose ~20–30% a year depending on age groups) → lifetime ≈ 1 ÷ 0.25 = 4 years - CLV = $600 × 4 = $2,400 (revenue per student over lifetime) So the average paying household is worth approximately $2,400 in revenue over their time with you, using these assumptions. ✅️ Super-quick shortcut (no churn math) If you can’t estimate churn: ➡️ CLV ≈ (Annual revenue ÷ number of customers) × assumed years Pick assumed years: preschool families often stay 1.5–3 years; school-age families 3–6 years. Use the middle of the range for a quick guess. Example: ARPC = $600 × 3 years (assumed) = $1,800 CLV. 🤪 Quick sanity checks & next steps: - Segment by preschool vs school-age vs teens - CLV can vary a lot. - Track retention based on the same time of year (e.g., signups in Jan 2024, see how many still pay Jan 2025) - one datapoint beats a guess. - Use CLV to set sensible Customer Acquisition Cost (CAC) targets: CAC should be comfortably less than CLV (e.g., CAC ≤ 25–40% of CLV).