What is NAP?? 🤔 · Dance Marketing Pro

What is NAP?? 🤔

Yes it's what we want to do in the middle of a marathon comp weekend... but that's not what this post is about 😅

NAP stands for Name, Address, Phone number - the exact business details people and search engines use to find you.

Fix your NAP, stop losing local parents to your competitors!

Consistent NAP across your website, Google Business Profile and online directories tells search engines and AI search platforms that your studio is real and reliable.

When NAP is identical everywhere, your studio ranks higher in local search, shows the right details in AI search results, and converts more clicks into actual enquiries.

Quick checklist to fix NAP

Use the exact same studio name everywhere (no abbreviations).
Put the same address format on your website footer, Google Business Profile and directories.
Use one main phone number only (no swapped mobiles for different pages).
Add NAP to your website’s footer.
Audit major listings (Google, Facebook, Apple Maps, Yelp, True Local, Bing) and correct any inconsistencies.
Re-check quarterly - listings drift, especially after moves or phone changes.

Set aside some time this week to get this done and let me know if you have any questions 👇

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