Hey gang, I just finished writing my daily e-mail - not following John's prompt, but I felt really good about it and wanted to share the idea. I don't know how it will perform, but I am going to turn it into an image ad as well - I liked it so much. It is probably nothing new, so take this just as a reminder... BUT I wrote an entire e-mail just asking questions. There is not a single sentence without a question mark at the end. And obviously, it is just pain point questions, one after another but written in a general way. Not „Are you...? Do you...? But rather „Why people...?“ Give it a whirl. It felt straightforward, engaging and compelling...