Yesterday, I was tired. Wasn't sure what to write... or what to promote in my daily email. Right before the email was due, I went to my Google Drive and Notion, scoured through the many guides, templates, and SOPs I've made over the years, picked 7, bundled them up, locked 'em behind a checkout page, wrote a quick email, and off it went. I don't know about you, but the biggest reason writing a daily email is possible for me is due to my offers. I have made enough offers over the years that I can always find something to promote in my CTA. So, writing the rest of the emails becomes a breeze. And I bet that if you struggle to write daily emails, then maybe you just don't have enough offers to promote. So... which of these would you say describes you the best?

I saw a post recently by forum CEO John Bejakovic where he made a very crude joke about "list size." After reporting John to HR for re-education, it dawned on me that so many members of Daily Email House must have felt just as appalled as I did. It's clear that "list growth" is a big problem for our community. Just look at the screenshot I took. Look at it! With that said... You don't have to settle for a micro-list, and there's a billion ways to add subscribers. I'm curious...which of these sound the MOST sexy to you? If you could only pick ONE way to lengthen your list, which would it be?

Last step of our exciting, polarizing, soon-to-be-wildly-profitable 9-Word Email Challenge! If you have followed along with Step 1, Step 2, and Step 3 so far... ... then this final step will be easy. Super easy. Simply: ====> 4. Send out your 9-word email ... and comment below to say that you've sent it out. That's it! You can send out your email: - To a single person, if that's what you've decided to do... - To a segment of your audience (eg. people who have already expressed interest in an outcome)... - As a broadcast to your entire list. IMPORTANT: Don't fall into the trap of adding in more fluff. "Hey there..." "... I'm curious..." "... so I was walking down the street, thinking what I'm gonna write you, and I've decided to send you a short handraiser email, here goes..." None of that. Just send out the question you devised in step 3, and watch what happens. Subject lines: You can quickly summarize what your question is about in your subject line: "Georgetown house?" (for the canonical, "Are you still looking for a house in Georgetown?" email) ... or you can simply use "question" as a subject line. That always works for me. "But what happens when they reply???" Aha. Then you come back here, comment below with the reply you got, and we work through the next step together. Simply post what reply you got, and I and others in this group can give you some good ideas for how to move the conversation forward. (If you like, you can prepare your first response to their initial reply, and post that along with your confirmation that you've sent out your email. That way, you can have a bit of a buffer and be prepared as soon as somebody replies to you. And they will reply.) Sounds good? Then get to it. I'll be watching you!

Let's start to wrap up this exciting challenge up because: - The first step got 18 people participating - The second got 13 people participating We are now on the 3rd step. I figure we can't keep going much longer before we run out of people completely. If you've done the previous two steps, this third step will be easy. It's to look over your answers to Step 1 (your offer) and Step 2 (your one specific person to sell that offer to) and ask yourself: ===> 3. What short question could I ask my ideal person to just open a conversation? A couple easy handraiser questions: 1. If they joined your email list with a lead magnet that ties into your current offer, you can simply ask them if they still want the outcome the lead magnet offers: "Are you still looking for a house in Georgetown?" (assuming they signed up for Georgetown house listings or a Georgetown-area house pricing info) 2. If you wrote up an identifying fact about your idea person in your Step 2, description, you can simply call them out with something specific about them. Take Nick Bandy's recent email as an example, connected to his Step 2 description: "Do you run an agency with at least one employee or contractor?" There are many many other ways to craft your 9-word email. But rather than trying to spell them all out, I'll encourage you to just write up your best short question you can ask your ideal prospect to open a conversation... post it below in the comments... and we can workshop it together. Sounds good? Then get to it. I'll be watching you!

This challenge is about getting you out of any of the following grimy and depressing prisons: * Failed promotions and offers that nobody wants * Spending tons of time to write emails, and they still aren't making sales * Having a list, and knowing you should do something with it, but it's such a chore * No opens, no clicks, no replies * An old list that's either gone to sleep or died * No money, and rent is due How we get there is by sending a handraiser email to your list, and starting a conversation. This handraiser email is: * Short (A 9-word email is typical, but +/- 5 words won't kill ya) * Personal (It reads like a 1-1 email, not a marketing, broadcast, newsletter email) * Expecting a reply (The email takes the form of a simple question, rather than a statement or an invitation to click a link) You can find Step 1 of the 9-Word Email Challenge here. Today, we're on to Step 2!!!! (Thanks to @Lawrence Bernstein for cluing me in to the importance of using 4 exclamation points.) Step 2 is just as easy as Step 1, and maybe more so. Simply ask yourself: ====> 2. Who do I know (or know of) who would be perfect for my offer? SUPER IMPORTANT: Think of a specific person. One person. Somebody who would be a perfect prospect for this offer. (Yes, think of just one person even if you will be blasting this out to your entire list.) Do not waffle and describe an "avatar," or talk about the kind of person who would be right for this. You need to have a name in mind by the end of this step. If there's nobody you know (or know of) like this, then you have a bit of extra work. Go online and find a specific person like this. Depending on what your offer is, you can find perfect prospects on LinkedIn, or inside Skool groups (as either owner or member), or on podcasts, on forums, ... you get the idea. I cannot stress this enough. Find a specific, real, living person, with a name, who would be perfect for your offer. This will be crucial for Step 3 of this challenge.