We need a thread for gratuitous fun: Stuff that has nothing to do with marketing, business, copy, daily emails... but that is fun for fun's sake. (Even a little bit of fun is better than none.) I'd like to kick things off with the attached (and real, not AI) photo of a beaver, which I put in an email a long time ago, apropos of nothing. If you have jokes, funny pictures, memes, ideas for "disconnected infotainment," put 'em in here. On Fridays... or really on any other days.

So I'm in the middle of creating my first offer and it's all about safely digesting unconscious experiences. I've been emailing my list daily and telling them to join the waitlist through the P.S. section. It's been three days since I've announced it and I've got 23 people on my waitlist out of a list of 430 people with my emails having an average open rate of 30%. Do I carry on with this approach? Honestly, I'm just replicating what I see happen in my inbox when I see another creator promote their waitlist and launch their product.

Hey @John Bejakovic ! SO STOKED today! I did a launch for my mid ticket digital course called “First Door Formula” this week… AND I MADE MY FIRST SALE!! $197 IN THE BANK PEOPLE! It’s SO COOL because I can and will continue to sell this content going forward! First of many Lord willing! Anyone in this ‘ere community in the real estate space wanna team up and do a list swap?

Yesterday I wrote a post about unwritten rules that strengthen groups. That post got... 10 likes and 5 people to comment, in a group of 483 members. Maybe it was a particularly bad or irrelevant post. In any case it seems like a good time to talk about written rules. I recently joined a Facebook group. The group is about the same size as Daily Email House, but it's much more engaged. People are enthusiastically introducing themselves in the group as soon as they join (as did I)... ... spontaneously writing up new posts and starting new discussions all the time... ... commenting on others' posts all the time. How? Simple. The group has written rules stating that you have to introduce yourself when you join, and participate once you're inside, or you will get kicked out. And the moderators follow through on these rules. What do you think about that? Please comment below. Or don't. But I've decided to start doing the same: Periodically and randomly and brutally removing people who don't participate inside Daily Email House. Your choice.

UPDATE FOLLOWING VITRIOL WEDNESDAY: Thanks to everyone who participated. For 24 hours, we roasted, very mildly, the winner. As promised, the Vitriol Wednesday post and all the comments have been deleted to protect the vitriolic. Frankly, it's not an experiment I plan to repeat... but it was worth doing one time. ***** In another thread about joint group projects, @Robin Timmers suggests: "Let’s all verbally attack the same guru." Let it never be said I don't take member suggestions seriously or that I don't implement them quickly. So at the risk of completely going against the vibe of this community, and of poisoning the well of promising future relationships forever... I designate next Wednesday "Vitriol Wednesday," where we can all pile on and say nasty things about some guru who really rubs us the wrong way. But who is that? Who should we pick? Who do you ☠️LOVE🐀? Cast your vote below, and as always, it will influence reality