Yesterday I sent out an email to my list, asking folks if they've tried getting clients via cold outreach.
I got two classes of responses. Class 1:
1A. "Yes, I hate it. I hired an agency multiple times and every time I hated it."
1B. "So far, 17 days in, 70 prospects approached, 0 clients, countless menty b’s."
1C. "No, and wouldn’t ;)"
Then there's class 2:
2A. "That is my primary method for getting clients."
2B. "Yes, John. Works very well for me. No fancy cold email stack. Just a 3-liner email with a very relevant problem that they'd wanna get rid of. Brings me every month $12K to $18K!"
2C. "I'm using cold outreach to get clients, and I'm doing very well with it. Personally, one of the best methods, especially if we are talking about cold email outreach."
Quite the difference between Class 1 and Class 2.
I'm curious, what has your experience with cold outreach been?
Comment below.
If we get enough comments, I'll share what my experiences with cold outreach have been. I'll tell you now, I've been in both classes above.
If there's enough interest, I'll share what I think makes the difference. If there's not enough interest, as manifested by only a few people who reply to this, I'll just stuff this whole discussion back in the sock drawer.