Calling in favors · Daily Email House

Calling in favors

Over the weekend, I got a nice bundle of new subscribers, via my upcoming Monetization Case Study presentation optin, from Kieran Drew.

I had promoted a new lead magnet of Kieran's back in spring. I now asked him to promote tomorrow's presentation in turn.

Some time this week, I'm expecting Csaba Borzasi to send me some of his readers.

Last week I promoted a lead magnet of Csaba's to my list.

That list swap came on the back of a 1-1 email a few weeks ago in which I sent Csaba a link to an offer that was similar to an offer he is thinking of creating, and which I thought might be interesting for him to see.

In the next few days, I expect Liz Wilcox will send me some readers as well to the same optin page.

Liz ran an affiliate contest earlier this year. I participated and won. The prize was a solo ad in Liz's newsletter of 30k readers, which I didn't use until now.

Here's where I'm going with this.

A couple weeks ago, I interviewed

@Tom Render

on the topic of cold outreach, which he has had a lot of success with.

Tom has a lot big clients and makes a lot of money, so I asked him if he still does cold outreach. He replied:

===

Yeah, I do it. It depends. I would say, right in this phase, I'm more building relationships.

Like this call, right? If I decide later this year or next year, I'm going to come out with a copywriting course, you're at least going to give it the time of day, to look at it, because we had this call.

Whether you actually promote it or it's a completely different question. It might depend on the quality, but you're going to give it the attention, right?

And so I'm sort of always digging the well, because why would I not be?

===

It's nice to have favors to call in, like I've been able to do to get more people onto my presentation tomorrow, and like Tom will be able to do with me, if he ever decides to create a course.

Maybe you don't have any favors to call in. Yet.

So start today.

Like Tom says, you can dig the well, a bit, every day.

Outreach, cold or otherwise, doesn't have to be sleazy and it doesn't have to be desperate.

You can do favors for people, unbidden.

You can respond when they do ask for favors (like Tom did when I asked for people who had had success with cold outreach).

You can revisit old relationships and connections, and reconnect with something they would find useful.

You can introduce yourself to people you like, and deliver a compliment.

I have no idea where this will take you. But I'm sure it will be a good place, and richer than where you are now.

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Calling in favors