Question on Ads · Copywriting Launchpad

Question on Ads

, i have seen a lot ad formats like: Native Ads + Long form copy, Song Ads, Ai Drama Ads. The thing they all have in common is a great story. But i’m thinking about how did they build up these story. While doing the market research, did they actually find some raw story like that or they just find quotes then run them through questions like what are customers proud of? what are customers are they scared of being seen as ? How do customers want to be seen ? The role of the customers (identifications)?

After getting enough context on the question, they will build up the own story right ?? Which one is the actual way? Thanks

@Nabeel Azeez

for answering my question.

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Question on Ads