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Owned by Nabeel
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590 contributions to Copywriting Launchpad
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1h •
Grow Your Offer is Looking for a Direct Response Marketer
Many of you have these skills already. Apply even if you don't meet some of the requirements. You can mention me as a reference: https://growyouroffer.com/careers/direct-response-marketer
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15h •
Gary Bencivenga Seminars Parts 1 to 12
I have never seen this anywhere else. It was a random file I downloaded years ago apart of someone else's folder of copywriting resources. I have the original PDFs but this is a small compressed version. I hope these provide some value
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0 likes • 4h
Thank you!
2d •
Ad Critique
I wrote a spec ad for a brand called Hydronate. This is my first time creating a static ad, writing primary text, and all that stuff, so I would like some critique on it. And also writing my first brief, so I would like some critique on that. Here it is: https://docs.google.com/document/d/11w7nUwGiViUuSTz0Y0mMLUmUwbX-lTMwVexsLIphfYg/edit?usp=sharing I also learned a lot just from this first ad. One is the importance of understanding the product. I had to tweak and rewrite about 4 times because I didn't fully understand the product. From general research when I was looking for ideas, I also realized how brands can just switch hooks and leave the rest of the ad the same, even for UGC content, and that was kind of cool to learn.
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0 likes • 2d
@Hussein Salami The hook in a native ad is where you do the most important work. That's all the text before "see more". It's the first 125 characters in the mobile feed and 477 characters on desktop. So you optimise for mobile first 125 characters with your main hook, and then the remaining characters up to 477 you can possibly have a secondary hook. Based on what I just said: 1. You need to do more work on the hook 2. You need to write 2 to 4 more variations of the hook to test To optimize the hook, read your ad and find the most powerful sentence. Move it to the top and adjust the rest of the copy to match. I would also check the copy in the ads that are running now for the health claims that they use. If your ad uses health claims that aren't in theirs, your ad might be non-compliant. You also want to read Facebook's compliance guidelines regarding health claims. Anything that even sounds noncompliant in your ad, change it.
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1 like • 20h
@Hussein Salami hooks are much better. I will give more feedback on the rest shortly.
21h •
3 new viral formats to test
Relatable meme carousel - Being caught between two options: https://videodatabase.io/video/15923-relatable-meme-carousel-about-life-choic Rock paper scissors carousel - Their choice vs our approach, service, offer: https://www.instagram.com/p/Dd_h1bdGt3E/?img_index=2 Doomsday premise for motivational rant: https://videodatabase.io/video/49536-doomsday-premise-for-motivational-rant
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1 like • 20h
Bangers. Keep 'em coming.
1d •
Tear Apart My CV, Please (but also, please be gentle) [Update]
Hey, Launchpad folks. How’s it going? Would you mind giving me some feedback on my CV? What issues do you see and where could I polish it further? 1. Does the summary feel generic, or does it make you want to keep reading? 2. Would a sales-letter-style front page help my CV stand out more? 3. Are there any lines that make you doubt a claim or any sections you felt like skipping? Any input is much appreciated. Thanks for whatever time you can spare! (Version 2 is now attached, updated with Nabeel’s feedback: one title, a leaner Work Experience, My Process moved up, and clearer headings.)
![Tear Apart My CV, Please (but also, please be gentle) [Update]](https://assets.skool.com/f/2b7e565ce0a7465a8bdae5a371dffb06/04bf584563d744ba9f5c68ba58dde1e061e3f928548640dfb9d91fcbd25e4fbb-md.png)
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1 like • 1d
Remove anything that isn't relevant to copywriting / marketing. So keep the direct response copywriting and small business experience. Then you can put "My process" in the right column and space out every section more so the copy has room to breath. You can also increase the font size of all your headings and subheadings so the visual hierarchy is more clear. And don't call yourself 2 things. You're either a direct response copywriter or a conversion copywriter. Direct response copywriter and conversion copywriter are the same thing anyway. If you want to get clients for different services e.g. direct response copywriting, creative strategy, retention marketing, etc... Have individual CVs for each one and reframe your experience to suit the job.
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1 like • 24h
@Charles Columna Content is fine but layout and spacing are all messed up now. Everything looks squished together and the negative space is totally random. And the width of the text area under My Process is wider than the rest of the right side column. Please watch this video to understand what I mean
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@nabeelazeez
Creative strategist and direct response copywriter. I co-own an email marketing agency, train copywriters, and run a self-improvement business.
Online now
Joined Sep 3, 2025
ESTJ
Dubai
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