Hi @Nabeel Azeez and everyone, i have just learnt about choosing ideas part from Cs handbook. I did the action steps, here is my work, i can directly show it here: I choose Eight Sleep My Diagnosis Their ads mostly target sleeping couples who struggle to keep the ideal temperature who both of them can sleep with solution aware messaging (the introduce Pod 5 with a unique mechanism) But through the ad library, I actually see a lot of ads doing the work for each type of persona. (Great work from the brand itself) Top performing ads use static ad images, also there aren’t a lot of UGC testimonials videos, only 2 videos. My diagnosis: Brand should try to test on brand new persona which is a busy CEO who needs to perform well, so they need the best sleep. (Based Iman Gadzhi and Amara video that i found yesterday) My pitch: Iteration: Ad Iteration I will transfer this ad into a UGC video, choosing the UGC who actually matches the persona to perform. Explanation: This is 2 on the ladder, a quick win with proven messaging swapping into another format. New concept: Create a static image ad for a quick test. Static will be about calling out the problem the CEO has. Problem: Work super hard until 3-4am, Then highlight the unique mechanism of the Pod, a technology which can track sleep health data to maximize sleeping performance for next day of CEOs Explanation: This is a Net-new persona based on Iman video, he has a strong authority, the new concept is worth to test, which is level 5 on the ladder. So i want to ask: Are there any mistakes i sitll have ? Thank you @Nabeel Azeez and everyone. Love to hear some feedbacks.

Hi @Nabeel Azeez and everyone, i have just learnt about the research to idea lesson. Then i do the action steps. Here is my work: https://docs.google.com/document/d/1iz7QOB3aO4cVInHhq7gkNvEfJoucrePvxL6xhqpBB2s/edit?usp=sharing What mistakes did i make ? Love to hear some feedbacks Thank you @Nabeel Azeez and everyone.

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Hi @Nabeel Azeez and everyone I have just learnt about the lesson on research inside the CS handbook module. I do the action step straight away. Here is my work on the research: https://docs.google.com/document/d/1CIJcQ3QbEtWpf4OO-CLNfTq95iO9Np5zQSMq7p0Ur74/edit?usp=sharing I wanna have a feedback on what are my mistakes that i have during this research? Which parts are weak and still need improvement. Thank you sir @Nabeel Azeez for feedback and everyone.

Hi @Nabeel Azeez and everybody I just learn a lesson named "Start with the hook" from Creative Strategy Handbook. I execute and create a hook board. I analyse 3 static ad. I can't put direct analyse here, so i package it into a google doc Here is my work: https://docs.google.com/document/d/1Q_P5nXtvfQGvojDg9FLQ5KVvB5rpbLsbgBZcoM7foKw/edit?usp=sharing I want to ask that: What mistakes do i make during this analysis. Thank you @Nabeel Azeez and everyone