3 pages to copy this one
I will make a canva board, uploading daily what i extracted from each Ad
I'll make it open so people can post comments and questions
This was direct response copy by Gary Halbert,
It expects immediate action on part of reader, and provides 2 coupons at the end
Starts with a question, arousing the desire of readers - tapping into urge for money - and moves immediately to answer how to.
He is selling a book that will educate them on how to save and make money from Social Security
There are many bullets/fascinations.
Many assertions that start with 'How' and not ending with a '?'
Maybe it has some effect!
Directly addresses pain points around social security (SS). Many people find themselves ineligible for SS, and Gary mentions how to find a way around it.
Fascinations like these aim to intrigue readers by finding the pulse of the problem.
The booklet is not teaching how to scam the system, but how to take full advantage of their SS. It is honest information
Acts like the friend of the common man, against the common enemy - the govt officials who wanna score more money from "us" and capitalize on our ignorance.
Gary is on the side of the commoner!