I know you want to make bank with copywriting. And you’ve seen all the results my mentees get. Despite this… You’re still struggling to wrap your head around how they do it while you look at Upwork or onlinejobs.ph. What are you missing? It’s not information! You probably know that creative strategy is the way to make the most right now. And you probably also know that closing clients is as simple as a good CV and a good network. So then, what’s the missing piece? Not action either! Most of you work very hard. Just the other day someone told me they've sent 200 cold emails in the last week with no response. “So what’s the missing piece? Just tell me Matthew!?” Kk It’s Fundamentals! It’s simple… you cannot currently see your blind spots. You may feel like you’re doing the right things, and you might FEEL like AI is helping you… But I’m telling you from my experience coaching over 100 copywriters privately to make 6-figures… Once you have your fundamentals down - you would be EMBARRASSED by the work you’ve done up until this point. 😅 Just recently I hired a few new copywriters who have all the information you have. They know what a hook is, they know what a mechanism is, and they even understand different levels of awareness… And yet… Even though they know the information, they work hard, and have a great attitude… And even though I hired them… Their fundamentals are - excuse my french - dog sh*t! If something doesn’t change soon, I’m going to have to let them go. 💀 So I’ve been kinda stuck for the past few weeks wondering how to help them level up as fast as possible. Then I had an idea… I started chatting to Nabeel Azeez And I suggested that we run 5 simple masterclasses on everything beginner copywriters actually need to tighten up their fundamentals and stop going around in circles. That’s why I’m writing this email to you… You’re invited to join us. Here’s what I’m going to be doing for you (and my two new copywriting juniors) on August 1st until August 5th.

Small win: Just crossed $100k in ad-spend for a 8-fig brand. 12 days in... aiming for $300k in spend this month. First CS win I'm proud 🙏

So there is one thing I wanna share Sometimes little conversations are great, You really don't need to sell something everytime I was just having a random conversation with a very senior marketer. She is really experienced in this and in social media marketing from last 20 years, she taught me one thing virality is useless if it brings clickers , that's why there are people on youtube with 500 to 1000 subscribers closing clients because they restrict their content to their clients or leads only. You don't need to be an influencer really,just get people who wanna see you that's what content marketing is in a nutshell. You don't sell a product and create marketing. The marketing message is compelling when it has efforts behind the product you are selling.Because the reviews you get are the greatest asset for the copy. Well got my first podcast episode booked with her. Today I rewrote and analysed Dan Lok's 23 VSL's and oh boy they are like swimming in direct response copy I got so hooked and I noted each framework in my swipe file.Then I repurposed some email drafts from it.Like in list boss it was shown you could repurpose Social media content from emails,I repurposed emails from vsl's. This was all I learnt today .

Brief: Write a re-engagement email for coffee beans that are freshly imported for coffee snobs, give them 15% discount and don't act desperate…. Constraints: - You must offer a 15% discount code (WELCOMEBACK15). - You must use this exact CTA button text: "Send me the fresh roast" - Avoid saying "We miss you." Context: We recently switched to a new nitrogen-flushed, eco-friendly bag that keeps the beans fresh 20% longer. You can use that as the "excuse" for reaching out to them right now. Our last win-back campaign felt way too needy, so keep your chin up in this one. Send the draft when it's ready. We’re currently pushing our newest micro-lot: a washed Ethiopian Yirgacheffe. Flavor notes are jasmine, ripe peach, and a hint of bergamot. As for how they feel in the morning? Look, we aren’t selling a spiritual awakening. They feel like they just brewed a perfectly extracted, balanced cup that makes their local $6-a-cup cafe taste like burnt diner water. They feel like proper coffee connoisseurs. Just weave the new nitrogen-flushed eco-bag in there as the excuse to reach out, and get them to use the 15% off code. Let's not overthink the emotion, just focus on the craft and the freshness. Send me the draft when you have it. Reader: coffee songs that care about flavour, texture & sourcing. Idea: Tell them what they miss in the morning without the coffee. Offer: 15% discount with 20% longer fresh rate. Action: send me the fresh roast Awareness: Most aware. SL: How does your Tuesday feel without your perfect coffee? Preview: Waking up and starting the day without our coffee? Hey [First Name], The 5 minutes in the morning feels fusty without a ritual to make your cup of coffee. Figured your Tuesday should feel fresh and tasty. We just brought in a small lot of washed-process Ethiopian Yirgacheffe. Flavored with jasmine up front, ripe peach in the middle, and a hint of bergamot on the finish to make your morning truly fresh. Also worth mentioning, We've upgraded our packaging to a nitrogen-flushed bag that holds peak flavor 20% longer than our old packaging.

Copy translation: i feel behind too=Understandable, many people feel behind There's a lot happening in the online space right now that's genuinely exciting... and can turn someone jelly, real fast. =New and Unique, it tells something that is happening online that is exciting and for me it has a unique style People growing accounts fast, running multi-million dollar launches, doing numbers that make you go: WOAHHH.=Big, this is talking about multi-million dollar things that are growing ​Jessi Jean did a $6 million launch last month after her $1.2M launch in May. It's inspiring. I loved watching it.=Big, still the same thing And also... if you've been in this game a while, it can mess with your head a little. Because somewhere in the watching, a sneaky little question shows up: why not me? Why haven't I gone viral? Where's my multi-million dollar launch?=understandable, people are questioning why this thing is not happening to them I'd love to tell you I'm above that. But I'm not. I've been in this industry for over ten years and I still catch myself in the comparison spiral. Especially right now. I just came back from my second maternity leave — I basically took 6 months off. And in those 6 months, it felt like my whole industry changed with Claude and yaps. Now I've got two little ones and less time to work than I've ever had in my career. So yeah, easy to feel behind. My friend texted me to check in recently, and here's what I sent back, word for word: "I feel out of the game since being off for 6 months! So business is def chill this summer especially with the kids being so small, off school, and I want to be present for them vs trying to squeeze in work." And her reply stopped me: "I'm pretty sure that's the dream! The ability to just have a chill summer and not worry about work and have it all work out and then start dipping your toes back in to find what makes you 'zing' again! Hell yes to that freedom "