15d (edited) • getcopyskills.com
Be Antonio, don't be Pradeep
Every word of this is true but I've changed the names.
Three years ago when I first launched Copyskills, two copywriters joined our community.
Pradeep joined first, Antonio joined some time later.
Pradeep and Antonio both live in the Global South.
And they both had significant challenges.
All the common struggles Global South copywriters have.
- English being their second language
- Businesses not taking them seriously
- Prospects expecting to pay them peanuts and get A-List results
- Lack of confidence
- Needing to level-up their average copywriting and master other essential business and marketing skills
Pradeep and Antonio both had access to everything I offer in Copyskills.
- Unlimited copy critiques
- Coaching on how to run their business
- Advanced marketing courses
- Guest lectures from some of the smartest copywriters and marketers in the world
- Support and community
…And so much more.
In fact, now that I think of it, Pradeep had a huge advantage over Antonio.
Pradeep was already working with two of the biggest fitness influencers in the world.
Antonio had some experience, but he was further behind.
7 months after joining Copyskills, Pradeep sends me this email:
>> I've decided to cancel my CopySkills membership. In the 6 months since my last retainer got canceled, I've only managed to earn $3400. The problem isn't Copyskills, or even the profession (I love marketing/copywriting). It's just me. I'm not being consistent with marketing my biz. Haven't consistently tweeted, emailed or started a yt channel or even DM'd people. For now I've decided to get a job.
This email made me very angry.
So angry, in fact, Pradeep is banned from rejoining Copyskills or buying any of my products.
Forever.
He had 6 months to take advantage of the support and resources in Copyskills to get more clients.
- He could have shown up every day asking for feedback and coaching, I did x, y happened, what should I do next?
- He could have worked with me to come up with a compelling offer and cold outreach strategy
- He could have asked his past clients for referrals
- He could have reached out to 10 business owners a day, every day – that's 1800 over 6 months
- He could have posted daily on one platform where his ideal client hangs out
- He could have launched his own info product using the skills he already had
And he did nothing.
Just gave up.
That's not the worst part.
He actually made money during that time.
Close to $600/month (do you know how many Global South copywriters would be ecstatic to earn this much every month?)
His Copyskills membership cost 20 bucks a month, which was 3% of his income.
The money is not the issue here.
I don't want his 20 bucks or yours - it's not going to change my life.
It's the mindset.
Broke is a situation. Poor is a state of mind.
Broke people, I'm happy to help.
Poor people, I don't want anywhere near me or other Copyskills members.
But what about Antonio?
Antonio had his own struggles too.
In fact, he had to cancel his Copyskills membership and come back a few times.
He lost some clients.
His income took a hit.
But he was stubborn.
He put his shoulder into it and kept pushing.
He tried new things and figured stuff out.
He kept showing up in Copyskills to get support.
It was hard.
He didn't quit.
Not long after, something clicked.
Antonio started landing clients.
And it wasn't a fluke.
He was doing it consistently.
Antonio was posting clients wins in the community.
20k in sales for one client.
100k launch for another client.
And on and on.
Now Antonio is helping other members out in Copyskills like a big bro.
He's helping them get clients and helping them get their clients results.
Can you see the difference or do I have to explain it to you?
Be like Antonio.
Don't be like Pradeep.
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Be Antonio, don't be Pradeep
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