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🔐 {{START HERE}} Skool for Copywriters (Unlock Access)
Welcome to Copywriting Launchpad 🚀 Congratulations. You made an excellent decision to join us. You are now part of an exclusive community of ambitious, entrepreneurial individuals who are determined to achieve freedom through copywriting. This is your corner of the internet, a place where you can master your skills, share your experiences, and support your fellow copywriters on the same journey. In this community, you'll find a diverse group of copywriters who, like you, are taking aggressive action to achieve their goals. Are you ready to begin? Here's what you must do first. Unlock full community privileges so you can: - Create posts - Access your bonuses Start by introducing yourself to the community and welcoming other members below 👇 1. Scroll down to the comment area and introduce yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - Why did you decide to become a copywriter? - What is the current challenge you are trying to overcome? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share freely and help other members out to climb the leaderboard and prove you are one of the real ones. Get the FULL WALKTHROUGH of the community & what you can unlock here.
From Zero to Full-time Copywriting in 2 Months
(From copywriter Mike Humphreys) You can pay for training by spending your time, your money, or both. More than half of the great copywriters I know developed their chops like I did: By reading the classic copywriting/direct response marketing books, studying great copy, and writing copy. I've never belonged to a paid mastermind for copywriting or marketing. I've never hired someone to privately mentor me. Or been someone's copy cub. I didn't pay for my first high-ticket copywriting training program until after I'd already produced over $10M in sales for my clients. At that point, I was charging $5K+ for a salesletter. So I was making good enough money to pay for that specialized training without going into debt. I broke into copywriting in 2006. Took me 2 months to go full-time with it. I've been full-time ever since. Money was tight then and my oldest child was in diapers. So I invested time instead of money in my copywriting career. Early on, I developed the habit of reading great copy or writing it 6 days a week. I've stuck to that routine ever since. And I'll continue to do it until they nail my coffin shut someday. Simple in theory... difficult in execution because it requires daily persistence and commitment to actually doing it. It also requires patience too because success won't arrive instantly or overnight. But it is doable, even if you're dealing with a shoe-string budget. If I can do it, then I believe anyone else can do it too. Especially with all of the amazing free resources out there. Most of which didn't exist when I was breaking into copywriting. Gary Halbert's website. Justin Goff's free email course. All of the major mailers and huge 8-9 figure companies that put out great copy every day. Not only do they send you great emails for free... those emails take you to their well-written VSLs, webinars, and salesletters too. That's off the top of my head. There are lots of other great free resources out that I'm neglecting to mention.
OFFER ENDED - Can a copywriter be a good creative strategist? Stefan Georgi doesn't seem to think so
[SOLD OUT] I saw this conversation on Twitter and thought it worth sharing with you >> Among all the Creative Strategist skills tests I've seen recently (30+): Copywriters surprisingly make the worst candidates when they try to fit this role. They often miss or dismiss the importance of visuals and focus too much on overt direct response. – Jason / @JasonJh1319 >> This actually doesn't surprise me too much. Most copywriters have the mentality of "I get paid to write words." This was true pre-AI and many of them haven't changed their ethos to get with the times. Meanwhile the great copywriters have always acted as creative strategists - providing input on crucial design decisions. That's one of the things that made them great. – Stefan Georgi And here's a conversation I took part in on Facebook. >> “It’s over for copywriters, everyone wants a creative strategist now.” Bruh a creative strategist is literally just a f***in meta ads copywriter, calm down. – Sean Ferres >> It is just copywriting. – Nabeel Azeez >> And strategy... and briefs. So long as you can write a creative brief and analyze data, you're gucci. – Heidi Anspauch >> I agree with you. That's copywriting. – Nabeel Azeez What this looks like to me is there's a divide in understanding what copywriting is. And that divide exists between... - Copywriters who started before it was sold as a “business opportunity” by course creators - Copywriters who started after The first group had no courses or YouTube channels to learn from. They had to read books and old newsletters and watch or listen to tape recordings (or hope those newsletters and recordings had been put online.) They had to hand-copy sales letters and advertorials and magalogs. And in the course of doing so, they picked up the “media” skills along the way. - A-pile/B-pile - Space ads - Editorial - Media buying - …And so on The second group got into copywriting from a course that promised they'd make 10k per month working two to four hours a week writing emails in Google docs.
Why the Future of Copywriting is Ownership
# And How to Move from Service Provider to Business Owner in the “AI Age” *Note from Nabeel: This essay was 100% researched and written by AI. There are no human edits. Do not let that stop you from reading it. The data and analysis are real.* --- ## The End of the Old Deal For over 400 years, the deal for copywriters was simple. You had a rare and valuable skill: the ability to persuade with words. You rented that skill to a business for a fee. The business captured most of the value your work created. You got paid. It was a stable arrangement, but it had a hard ceiling. The person doing the most creative work rarely got to keep the rewards. In the last three years, AI has broken that deal. It has not just changed the market; it has split it in two. The bottom of the market has collapsed. Spending on freelance writing has fallen by nearly 80%.[^1] Thousands of writers who sold words by the page are struggling to find work. At the same time, the top of the market has never been stronger. Strategic, persuasive writers are in record demand. OpenAI–the company that built ChatGPT–is paying up to $393,000 a year for a human content strategist who can "be the human that actually connects with people."[^2] This split is not the end of the story. It is a new beginning. The same forces that broke the old model have created a major opportunity. Copywriters can now stop being service providers and start being owners. With AI leverage, a vast market of non-users, and lower barriers to launching a business, a new path is open: the copywriter as founder. This essay maps that path. It draws on data from the creator economy, eCommerce, affiliate marketing, and the AI services market to show why this moment is unique. It shows the specific levers you can use to build a business. And it gives you a clear playbook for capturing the full value you create, not just a fraction of it. 1. Part 1: Understanding the split in the copywriting industry 2. Part 2: The 3 levers of the new economy 3. Part 3: The 4 business models available to you 4. Part 4: The new skills that make you irreplaceable 5. Part 5: The playbook to go from copywriter to founder
Why the Future of Copywriting is Ownership
Copyskills by Nabeel Azeez (Quick Links)
Copyskills is the only community for Global South copywriters (even though we have members from all around the world.) We help Global South copywriters master their craft and work with better clients. Our community is designed to be remote and asynchronous. Meaning, writing and screen share videos are the primary way we communicate. NO 3 am coaching calls. NO 100s of videos to watch. YES ask a question and get an answer in minutes. Copyskills is not built around an individual guru or coach. While our community has expert coaches, we learn from anyone who can help us get better. Free Stuff: - Copyskills YouTube channel - Copyskills newsletter Unlockable Bonuses When You Level Up: - Level 2 - Copywriter Starter Kit - Level 3 - Value Post Library - Level 4 - Minority Copywriter Summit - Level 5 - Direct Response Ghostwriter - Level 6 - 1,536 Classic Ads to Hand-Copy - Level 7 - Mindset Masterclass - Level 8 - Coaching Call Recordings - Level 9 - Champions Coaching Call Coaching - Upgrade to Paid Plans Premium - $50/month or $300/year (6 months free) - Pay as you go coaching. Cancel anytime. No refunds You get 100% asynchronous coaching and support so you don’t have to wake up in the middle of the night for coaching calls or waste hours watching call recordings. We'll answer all your questions about running a freelance copywriting business so you can get clients and service them like a professional. You'll get unlimited feedback on your copywriting so you can get client results like an experienced copywriter. You also get access to all our current paid courses an unlockable courses (no need to level up). Plus any new courses we release in the future. VIP - $500/month or $3000/year (6 months free) - Everything in Premium. Plus you get one group coaching call per month and one 1:1 coaching call per month. You also get complimentary tickets to any live events we host during the year. 30-day happiness guarantee. If you are not happy with the coaching after you upgrade, you can ask for a refund before the end of your first month.
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Copywriting Launchpad
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