Here's why it's important to either test concepts yourself by posting them organically, or use proven formats swiped from content libraries like videodatabase.io or spy tools like gethookd.ai. One video from Emmanuel is clearly outperforming the rest. So when I run it as an ad, I know it will do well. That being said, just because a post gets organic views doesn't guarantee it will convert on paid traffic. But it's better than guessing, which is what you do when you submit an new concept to run as an ad. At the very least, we know it will get spend and the CPMs will be low. This will bring people into our funnel to convert at a later date.