🙏 Thank you for taking the survey.

's report is finished!

467 of you placed 4,683 dots on Coca-Cola images, and the results are sharper than anyone expected.

You can read the full thing here: Semiotic Analysis Report — Coca-Cola Visual Craving Study

📊 What it found:

People want to see the drink. The cold liquid, the condensation, the ice, a real person taking a sip. They reject almost everything else Coca-Cola spends money on. Mascots, illustrations, logo art, campaigns. All of it landed in the resistance pile.

That gap between what brands invest in and what people actually respond to is the whole point of what Joe is building.

🌌 He just opened his own Skool!! and its free to join!

If you want to learn how Constellations works, what it measures, and how he's using it with real clients, this is where it lives now:

👉 https://www.skool.com/constellations-2153/about

Worth a look if you care about the gap between what people say they want and what actually moves them, he is also a brilliant mind when it comes to branding and abstract data. Worth the join.