A friend of ours @Joseph Fioramonti built a tool called Constellations (If you have a watch or attended the first ever afternoon tea session. You'll know who I'm talking about). It measures something most people and most companies get wrong: the gap between what you think you respond to and what you actually respond to. Take it here 👇(also I am NOT getting paid for this and this is not some sponsored thing. Joe does really cool work) https://gen.constellations.app/constellations/survey/d269cab5-coca-cola/skool 📋 How it works: You'll see a grid of Coca-Cola images across two pages. Drag the green (+) dots to the images that make you want a Coke right now. Drag the red (-) dots to the ones that don't. Hit submit. That's it. 🧠 Why this matters: Every day we interact with systems that run on words. Search engines, AI tools, prompts, interfaces. The words we use are becoming instructions. They're becoming code. But here's the problem. If someone asks you "what kind of marketing works on you?" you'll give an answer. And that answer will be mostly wrong. Because desire and language live in different places. You feel a response to an image before you can explain it. You scroll past something or stop on something before your brain catches up with a reason. Constellations measures that gap. The space between what you say you want and what you actually respond to. This is the same problem companies spend millions trying to solve. It's the same problem you'll run into when you build anything that depends on understanding what people actually care about. And it's the kind of thinking that separates people who build things that work from people who build things that look right on paper. Take the survey. @Joseph Fioramonti will compile the results And provide a report shortly! He is an expert in branding and psychology and can come up with some really amazing reports.

I keep going back and forth between: “I should learn a bit more first” and“ I should just start and figure it out”. Some days I feel like I’m close to understanding it, other days it feels like I’m missing something obvious. Not sure if that’s just part of the process or I’m overthinking it. Anyone else went through this at the start?