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3h • Communities
Why does my merch keep getting ignored?
Most businesses can't answer that question — because they never defined what they wanted the product to do before they placed the order.
Branded merch that actually gets used shows up in the relationship. Clients mention it unprompted. Members use it visibly. Referrals come in connected to the moment the product was sent. Retention improves around the touchpoints where the product appears.
If none of that is happening, the problem is almost never the product itself. It is usually one of three things:
- The product was chosen for the wrong moment.
- It was sent without a clear job to do.
- Or it arrived at a time in the relationship when it had no context.
Winning merch starts BEFORE the product is chosen. It starts with the moment, the person, and the outcome you want the product to support.
Before you order again, ask this:
What job do I actually want this product to do?
If you cannot answer that — that is exactly why your last batch is getting ignored.
Bring your current merch situation inside Get Your Merch Made — my free community for creating kickass merch — and I'll help you figure out what is working and what to do differently.
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Why does my merch keep getting ignored?
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