Why a YouTube video keeps growing your Skool community long after you post it

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A post on Instagram or Facebook has a lifespan of around 48 hours. After that it is gone. The algorithm has moved on and so has everyone else.

A YouTube video does not work that way. A well-made video on the right topic can bring new members into your community six months, a year, even two years after you published it.

People are searching for answers to problems they have right now, and if your video answers that problem, they find you. The platform does the work.

The catch is that it only works if you make the right videos. A video that gets views but attracts the wrong audience will not convert into community members. A video chasing trends will spike and fade just like a social post.

The ones that keep delivering are built around specific questions your ideal member is actually searching for, not what you feel like talking about that week.

If you are building a Skool community and you want traffic that does not disappear after two days, YouTube is worth understanding properly.

If you are building a YouTube channel to grow a Skool community, this is what we focus on inside The Content Revenue Lab.

https://tinyurl.com/TheContentRevenueLab

Des Dreckett - The Content Revenue Lab

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