What I learnt from 100+ DMs to churned members 😅

🔥

So yesterday I set myself an insane goal:

Grow my community to $10K MRR in 90 days.

Now, I don't know if it's possible (probably shouldn't admit that) 'cause I have 3 little kids and don't have hours to "lock in" on work like others do.

But I said it publicly… so now I’m all in. 😂

And I am realllllly curious to see what will happen when I really freaking give this my all for 90 days.

Alongside my usual daily traffic activities, my brain has been buzzing with out-of-the-box ideas for how to grow.

One idea I tried today:

Re-engaging churned members.

Here’s exactly what I did ↓

I personally DM’d every single one of my churned members.
I kept it warm and human but also just really clear
I let them know what’s new in the community since they left.
I mentioned we added a lower-cost $9/mo tier (so returning feels easier).
I gave them a link to check things out if they’re curious.
And I ended with a warm message about "no pressure, just want to make sure the “No pressure — just wanted to let you know the door's open, and I'm here to support you.... etc.”

Results so far (first hour):

6 replies
A few great conversations
Some said they plan to come back soon
Others shared what stopped them last time
Zero negative responses
Some insightful feedback about what might be holding a couple back

Something I could've done differently:

I COULD have offered some kind of action-takers bonus. But I'm not sure this would be a good fit with the fact that I currently offer a free trial + $9/mo tier. It's probably unecessary. But something to consider if I were wanting to push sales of my annual, not just re-engage at a lower tier.

My biggest takeaways:

Churned members aren’t “gone.”

They’re often still warm — just waiting for the right moment, the right offer, or even just more budget on their end to be able to invest in the community again.

2. Sometimes growth isn’t a big launch or a big campaign.

Sometimes it’s doing the unscalable thing…and reconnecting with people who once said yes. 🥰

Happy to answer any questions about this!

P.S. If you’re a creator working on an offer and want support to validate your idea, clarify your messaging, and get real buyers faster, you’re welcome to check out my community:

👉 https://www.skool.com/funnelenvy/about

0 comments