IDK if this is TMI to post, because I don't think I've ever shared in this group before But hey, nothing like a little vulnerability to get us acquainted ;) So the start of this year hit me a weeee bit harder than I expected. - Some health issues which have left me feeling pretty flat (actually, they've been going on for 6mo but they were getting worse pretty quick, ugh) - 4yo starting kindy. - Trying to figure out childcare for my littlest so I can work a bit more. Just a bit of spiralling and how am I going to figure it all out??​ The kinda thoughts I’ve noticed a lot of other working mums have too. 😂 –Cue the sad trombone… lol, sorry for the miserable start… --- To break myself out of this rut… I put my baby down for a nap, made a nice strong iced latte and sat down to map out my sales and marketing tasks for Q1. And I realised, I felt… totally scattered. I had lots of ideas of what I could do. But no real focus to predictably move the needle on my sales. My sales are feeling a little inconsistent (especially after taking a good couple of weeks off around Christmas/New Year’s). I realised I need a better rhythm to my marketing to predictably make sales this month. --- I sat down and mapped out the needle-moving tasks I’m going to do each day. Things like: - Emailing my list (hiiiiii there!) - Showing up on IG Stories (even though I’ve practically disappeared off the face of the planet there for the last month, LOL) - Running some paid ads These are things I can do every single day. If I tick off these tasks, I WILL make sales. Sometimes selling can feel so nebulous… like whhhhaaat do I do??? But when you identify needle movers (like these ^^) and do them every day, it demystifies things :) And better yet… it helps you actually make money. --- Anyway, alllll of this deep thinking has made me wondering… - Do you also feel like your sales have been inconsistent? - Do you wish YOU had a way to predictably make sales this month?

Exactly a week ago, I was more than a little freaking out because our sweet little group managed to win the Skool Games. This was a DREAM come true!!!! One of the ways it happened was from being able to share our community. In fact, posts in here were a huge help in the mix!!! Separate from having a lovely group + offer, the three things that helped the most (by far) were: 1. Shares in this group 2. Shares in another group that also allows advertising 3. Members sharing privately + in spaces like this that allow advertising THANK YOU @Shannon Boyer! THANK YOU to friends who shared and joined and have made the group one that brings me joy every single day! If you're not in there just yet, you're warmly invited to join in the fun, especially if you're a Skool Group Owner who wants to improve the experience and increase connection inside your group. CONNECT & COLLAB here! P.S. FIVE MORE DAYS until the end of the year, I'm still hoping to see this group land at 1,000 members by then. It would be a very fitting way to end 2025!!

Tomorrow I'm pretty stoked for the Friend Friday thread because I cannot WAIT to celebrate my BIZ BESTIE @Angela Perry. I don't know if I'm allowed to share her big news?!?!?!!?! (Angie?!) BUT I can tell you that she's offering an EPIC workshop inside of my group (Connect & Collab) tomorrow. HERE'S THE DEAL >> In the workshop, she'll cover: - the truths most entrepreneurs are avoiding (oops) - moving from survival mode to CEO mode - what connection ACTUALLY is (and it's NOT what you'd think!!!) - how CEOs make good decisions - showing up for ideal collaborations - and growing your business from a place of power We'll end in true workshop style where we create solutions ON the call. It's going to be at 10am EST and go for an hour, then we'll have an unrecorded "after party" where we dig into the takeaways and Q&A as a group. YOU WANT TO BE THERE, but we'll have a recording of the workshop if you can't! Link to access: Connect & Collab SEE YOU THERE!!!! P.S. This is totally not the vibe, but for some reason I got a kick out of this GIF! 😅🫶

MYTH: More content = more value. REALITY: More content often creates more confusion. I see course creators panic and respond the same way: They add another module, another bonus, another “just in case” lesson. It feels generous, but it also quietly breaks the learning experience. Here’s what actually happens when you overload a course: - Students can’t tell what matters most, so they do nothing first. - The “path” disappears, and the course becomes a content library. - Momentum drops because progress stops feeling measurable. - You get lower completion, fewer wins, and softer testimonials. Value isn’t measured in minutes of video.Value is measured in capability: what your student can confidently do after. If you want your course to feel premium and produce results, design for: - a clear sequence (this → then this → then this) - practice opportunities (not just explanations) - application (so students can make decisions without you) - tight scope (so “finished” is achievable) A high-quality course doesn’t say, “Here’s everything I know.”It says, “Here’s what you need to master, on purpose.” If you’re building (or rebuilding) a course right now, check out Your Best Course Experience inside of the Build Lab, it walks you through the exact process and frameworks you need to build with clarity, intention, and implementation so that you can stand out in your niche and scale exponentially.

So yesterday I set myself an insane goal: Grow my community to $10K MRR in 90 days. Now, I don't know if it's possible (probably shouldn't admit that) 'cause I have 3 little kids and don't have hours to "lock in" on work like others do. But I said it publicly… so now I’m all in. 😂 And I am realllllly curious to see what will happen when I really freaking give this my all for 90 days. Alongside my usual daily traffic activities, my brain has been buzzing with out-of-the-box ideas for how to grow. One idea I tried today: Re-engaging churned members. Here’s exactly what I did ↓ - I personally DM’d every single one of my churned members. - I kept it warm and human but also just really clear - I let them know what’s new in the community since they left. - I mentioned we added a lower-cost $9/mo tier (so returning feels easier). - I gave them a link to check things out if they’re curious. - And I ended with a warm message about "no pressure, just want to make sure the “No pressure — just wanted to let you know the door's open, and I'm here to support you.... etc.” Results so far (first hour): - 6 replies - A few great conversations - Some said they plan to come back soon - Others shared what stopped them last time - Zero negative responses - Some insightful feedback about what might be holding a couple back Something I could've done differently: - I COULD have offered some kind of action-takers bonus. But I'm not sure this would be a good fit with the fact that I currently offer a free trial + $9/mo tier. It's probably unecessary. But something to consider if I were wanting to push sales of my annual, not just re-engage at a lower tier. My biggest takeaways: 1. Churned members aren’t “gone.” They’re often still warm — just waiting for the right moment, the right offer, or even just more budget on their end to be able to invest in the community again. 2. Sometimes growth isn’t a big launch or a big campaign. Sometimes it’s doing the unscalable thing…and reconnecting with people who once said yes. 🥰