Remember the famous “Think Different” ad from Apple in 1997? It’s still a big deal in the marketing world, dissected by students in their first year.
Lately, I’ve been thinking about what a version of that would look like today. Not as a copy, but as a correction. Or maybe just an update. Things have changed, haven’t they?
Being somewhat of a misfit myself — 23 years of not fitting in, and not really wanting to — I figured I’d give it a shot.
Here’s the trailer: