My current obsession is the Cult Creators community.
They once sent me a DM giving me such constructive feedback on my About page that I immediately changed it to a far more inviting - and effective - message.
Humans are wired for tribal belonging as a survival mechanism - which means finding and belonging to tribes of people similar to themselves. Twins Mike & Rick spent the last 7+ years frameworking Cults, Cult Brands, and Buyer Psychology to understand how to build something people want to belong to.
That's why they focus on Cult Psychology to create psychological buy-in (so people join), behaviour change (so they get results), and belonging (so they continue to progress, post, and pay). 🤑
I'm so committed!!!