I’ve been sharing a small marketing shift we made.

Hey everyone, I’m Zack.

I own a children’s shoe store just outside of New Orleans. We focus a lot on properly fitting kids and building long-term customers, not just one-time sales. I also started a Skool community where I share what’s working (and not working) as I grow the business.

We went from advertising nationwide to focusing on a 15 mile radius around our store. At first it felt like we were limiting ourselves, but it actually helped drive more in-store traffic and better customers.

There are a few changes we’ll make on the next campaign based on the data, but it’s been a good reminder that not everything shows up in ads manager.

0 comments