I got 14 paid members, 7 upgraded within minutes! Here is how:

Paulo Costa, The Roaster

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13d (edited) • Communities

And that's mostly due to my onboarding process.

Here are somethings that I did to make that work on Roast & Promote

Membership questions

This is the start of the onboarding. The most important thing is filtering out people you don't want inside. The second most important thing is giving you something to talk about when you welcome the new member. I get two of those things with one question: "Give me a link to your business (community, social/professional profile, website, store, freelancing page). No link = No approval"
Spammers will give me their email, telegram or a youtube channel or website that has no connection with their actual skool profiles. Legit people will give me something great for the DM welcoming, the next stage.

2. Welcoming DM

Most people do automated DMs. Or use long text scripts. I rarely engage with those, because I know you're not talking to me. And the long text feels like homework. If I feel like I have to read a manual in order to engage in your community, I'll problably keep delaying it.
That's why what I do is just welcome people with a simple "hi, very glad to have you here". And than I mention something that is not scripted so they know I'm the one talking to them not a bot. "you have a vegan diet community, that's very interesting, I got plenty of people in this niche too". That way people will engage because they know you're making yourself avaiable to the conversation, and not too busy to the point of just pasting scripts. That makes a world of difference on them engaging.
Another thing is inviting them to action right away. Don't give them a long manual to read. Don't put obstacles for them to engage. Make it cristal clear how they can engage and that they can do it right away. I just say: "feel free to post your community now, or if you want to introduce yourself go to the playground post"

3. Welcoming post

Some people are very immediate and won't want to read anything before engaging. Others will want to investigate a bit more, that's why I also leave them with a link that has al the basic information they need, including links to the paid plan and also a FAQ ansering all the questions people usually had about the community. Links, not a long wall of text, because that intimidates people. Here it's how I word it:

"Hey, guys.

Welcome to Roast & Promote.

CREATE SEPARATE POSTS TO REQUEST A ROAST. YOU WON'T GET ROASTED HERE! YOU CAN START RIGHT AWAY!

Every post must be a roast request, so anything else you want to share, do it here. Introductions, compliments, complaints, funny memes. Just don't spam or post malicious stuff.

The community is very simple. Post roast requests. Roast others if you want to have pinned posts at the top as a reward. Don't be offensive and be helpful. You can start roasting and getting roasted the minute you join! Upgrade for more promotion opportunities. That's all you need to know!

Now if you want to be a PRO ROASTER, check our roasting classes at the Roasty High Skool!"

People who just want to engage wil post right away. Those who want to learn more about how to promote themselves will check the plans. Those who are feeling unsure about what to do will click the link to the classroom.

4. The classroom

Most classrooms are boring. They look like homework and just make me feel more lost. What do I do diferently? You can click here to check it out. It's a public community.
The main difference is that the classroom page is a colection of posts that have titles that go straight to the questions people usually have. And because they are posts, you can interact with each of them and ask futher questions.
People who are curious will quickly see the posts going deeper on the paid plans and the advanteges of them. And I make the perks of premium and VIP cristal clear with posts like MASTERCLASS: How to use Premium and MASTERCLASS: How to use VIP
The last member who upgraded said I do a great job of making my offer a no-brainer.