10h • Communities
Here's how to keep your email list from dying
A patient walks in.
Doctor doesn't pitch a treatment plan in the lobby.
Doctor diagnoses first.
A list lands in my inbox. I don't pitch a rewrite.
I run the Five Fractures protocol:
1. Generic Voice Syndrome
2. Pain-Point Blindness
3. No Position to Defend
4. Dead Weight (segmentation rot)
5. CTA Confusion
5 fractures. 12 questions. 5 minutes.
If you've never run the diagnostic on your own list, you're treating symptoms.
- Open rate down? You rewrite subject lines.
- Replies down? You change the CTA.
- Sales down? You discount.
Wrong. Wrong. Wrong.
Diagnose first.
Comment FRACTURE and I'll audit your list FREE
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Here's how to keep your email list from dying
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