Xerjoff is one of those houses that sits somewhere between true niche perfumery and luxury department-store niche. The presentation is extravagant, the bottles look expensive, the catalog is enormous, and the brand has enough recognizable names to attract people who are just beginning to explore niche fragrances. You can walk into a high-end department store, smell Naxos, Torino21 or Erba Pura, and immediately feel like you have stepped beyond the normal designer counter. That accessibility is both one of Xerjoff’s greatest strengths and one of its biggest weaknesses. The house has several collections, including Shooting Stars, Join the Club, the V Collection and Casamorati, along with collaborations and special editions. The official catalog currently includes familiar names such as Naxos, Erba Pura, Torino21, Alexandria II, Renaissance and Uden. At its best, Xerjoff can make fragrances that smell rich, polished, distinctive and genuinely luxurious. At its worst, the house can feel like an oversized luxury catalog where beautiful bottles, high prices and social-media popularity sometimes do more work than the actual fragrance. THE GOOD Xerjoff generally gives you a strong luxury experience. The bottles are some of the best-looking in perfumery, the packaging feels expensive, and most of the fragrances have enough richness and presence to separate them from the average designer release. The house also has impressive range. Xerjoff can do bright citrus, green aromatics, tobacco, honey, vanilla, oud, florals, musks and heavy amber fragrances. This is not a house where everything smells like a variation of the same basic formula. Some of the fresher fragrances are especially good. Torino21 is bright, green, minty and energetic without smelling like a basic department-store fresh fragrance. Renaissance gives you a sparkling citrus opening with enough body underneath it to prevent it from becoming ordinary citrus water. Uden is smooth, citrusy and slightly creamy, with an easy luxury character that remains very wearable.