This is not my first experience with Xerjoff, but I have to admit that I haven't found one yet that has led me to complete satisfaction. Erba Pura is no exception. That said, I find this one really interesting.
The top notes are: Sicilian orange, Calabrian bergamot and Sicilian lemon followed by a Mediterranean fruity accord in the mid, and a base of white musk, amber and Madagascar vanilla. The dominant accords are fruity, sweet, fresh, musky, citrus, vanilla and amber. And yes, this is VERY fruity.
It opens with loud, almost tropical fruit, but as the drydown begins, the fruit becomes creamier. The musk remains subtle, but I think its presence is important because it carries the fruit through its transformation. What starts as very tropical fruit eventually reminds me of a frozen tropical cocktail.
And there is an appeal to the creaminess of that. This is the point at which, if this vibe was your thing, it could become addictive.
The softer it gets, the more approachable it becomes, but it never stops making its presence known from a distance. I can see this being perfect after you've decided you've had enough of the beach, take a refreshing shower and reset on the pool deck for happy hour. This doesn't ask someone to come closer. Instead, it seems to say that if they choose to, they'll find someone who is confidently fresh.
I also don't think this is trying to make a man smell traditionally masculine. It's unapologetically fruity, and I think the guy wearing it has to be comfortable with that. Xerjoff describes it as a fresh, fruity fragrance inspired by the Mediterranean at golden hour, moving into the evening, and I can absolutely see that image.
Performance is definitely part of the story. Projection and sillage are strong, and I'm expecting very good longevity from the way this is wearing. It's an interesting fragrance, and I can appreciate why people love it. But after trying several Xerjoffs, I'm still waiting for the one that gives me that feeling of complete satisfaction. Erba Pura isn't that one.