Introduction from East Surrey, BC · Home Service Boardroom

Introduction from East Surrey, BC

Greetings from the great white north. I'm Alex from East Surrey. I am happily Married with 4 boys, aged 12, 10, 8, & 18 months. Our house is pure chaos and beyond busy with 3 boys playing competitive hockey, and Lacrosse year round.

The 1st 20+ years of my professional life were spent building a lucrative career in heavy construction. I hold 2 Red Seal trades tickets in Carpentry & Pile Driving, I am a gold seal superintendent, and one semester short of a bachelors degree in Construction management. I operated my own company from 2016-2023 where I often managed revenue around $1m per year building highway bridges and industrial foundations.

In 2023 I was on track for the best year yet having completed over $900k in the first 6 months of the year. In June of that year my Father was diagnosed with Stage 3 lung cancer and I wasn't able to push off going to see him any longer with the excuse that work had to happen. Without my presence my business collapsed and we lost our best client. I knew that I needed to figure something better out if I was going to maintain a better relationship with my kids than I had with my own Dad.

One late night I came across Mikes content on Youtube and I was hooked. Mike talked about all the things i struggled with in all my experience as an owner operator. I knew a recurring model was the best move for me and Augusta would be the quickest way to adapt. I joined Augusta in January of Last year with no previous lawn and landscape maintenance experience.

After connecting with all the other Augusta operators in my area I began helping my neighbour Bryon Hall (Langley). After a few months we figured out that our personalities were complimentary and we agreed on a deal for me to acquire 51% of Langley. We then started Maple Ridge in December of 2025.

Its been a wild ride this spring learning the ins and outs of Lawn Care and a service based business. We just cracked $100k/mth in revenue across the 3 locations and that has left me feeling super excited and hungry for what is possible in this industry.

My current constraint is Cash Flow but this is already improving as we enter the more profitable months of the year. With my management experience and Augusta constantly improving our online presence and sales process, Cash will probably always govern how quickly I can scale.

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Introduction from East Surrey, BC