I am married to my wife Hannah. We have known each other since we were 15, and have been together for 6.5 years. She teaches 4th grade. We've got our dog Coco (that we may love more than each other) and my mom lives with us in a shop we converted into a small in-law suite. We are 27 years old, and are working towards starting our family, with the goal of Hannah being able to stay at home to raise the kids. I was born in Texas, lived there for 8 years, then moved to Colorado for 3 years, and have been in Washington since. I started at Augusta before P4P or the franchise existing in spring 2019 as a field tech, two years in the field before I thought about owning a location. I lived out of a van subsisting on energy drinks, ramen and canned beans, saving up to start my own location. During covid, when the gym shut down and I couldn't shower most days. I started my location in 2021 through the 3F program and ran it profitably for four years. A couple years ago Mike asked me to take the role of Owner Success Manager for the franchise. I sold my location about a year in to the new role, because I wanted to be fully in on helping our owners. Today I support our franchise owners across 200+ locations, I'm still regional manager for our Bellingham location, and my job is to build coaching systems and support that lead to owner success. I believe leadership is the root of everything, and business is a game of mastering your own mind. I am motivated by helping/seeing others succeed, and find it very important to manage myself physically and mentally well so I can show up at my best for others. Some of my hobbies include gardening, hiking, biking, working out, any board sport, and anything else involving being outside in nature. I'm happy to be part of this group, and very excited about the focus on health as the foundation of everything.

2 Takeaways: 1. Consistency is the real challenge for me I’ve done the yo-yo thing with my weight for years.. decades. I’ll get disciplined for a few months, track food, work out, feel like I’m getting back on track… and then busy season hits, or travel, or weekends, and I slowly drop it. Then by the end of the year I’m 15-20 lbs heavier than I was in the spring. I’ve already been tracking calories/macros for a while, but not consistently enough. This challenge will be a good push to stop treating busy days, travel days, and weekends like exceptions or off days. 2. I need to see health as part of leadership, not separate from work. What stood out to me is that time in the gym now buys time and health in the future. I want to be 80+ and still feel good. I’ve also realized starting my day at the gym might be what actually works for me. I’ve had some guilt around moving from field worker / in-field leader into more of an office/CEO type role. I’m used to leading by being out there and visible, so sometimes I feel like I should always be visibly working. I’m starting to realize this is part of the work now too. I’m committing to the 30 Day MacroFactor Challenge: tracking my food/macros and workouts daily, with no sedentary days.

Two and a half years ago, we converted our previous lawn care brand into two Augusta Lawn Care locations, though we have been in business for 13.5 years in total. We have one location on track to do $750k this year, and another that will do around $350k. Both are run by GMs. I am currently thrilled with my position, but historically, retaining GMs for more than a year or two has been a struggle. On a positive note, one of my current GMs is actively saving to start his own Augusta location in Northern Utah in the next couple of years. I look forward to getting to know and learning from each of you.

Hey Everyone! I’m Matt from Delta, BC Canada, a suburb of Vancouver. I own and operate 2 Augusta locations (Delta & White Rock) with my business partner Andrew Holt. We’ve been in business together for 15 years, having founded our own company in 2011. We joined Augusta in 2022 and converted our brand. We started White Rock this year. Delta will do about $1.5M revenue. White Rock hit $20k per month and we’re trying to sustain that through the summer. We want to grow and expand to 4-6 Augusta locations over the next 5 years. We’re head down build, grow, optimize, and profit over the next 10 years. Beyond that, not sure.. more locations, a small farm / shop property, other investments or businesses, maybe sell eventually. Right now our bottleneck and focus is leadership. We need to become better leaders and learn to develop managers and leaders within our organization. We’re also working on systems and simplifying Delta ops. Personally, I have a wife and a few kids. My wife works almost full time. I want to give her the option to work less or not at all, and also provide my kids and family with opportunities. Education, travel, anything and everything. That’s what motivates me most.