I have lived in Augusta, Ga all of my life - 39 years. Married for 12 years this coming October. amber and I have 2 boys - Cayden (8), Jaxon (5 in July). my wife is also a business owner and owns a bakery, “sinless sweets”. My partner (Jeremy Owen’s) and I own 4 Augusta Lawn Care Locations. Our partnership dynamic is pretty sweet - Jeremy is operations and I am Sales/vision. I most likely would have sold my business for the value of my equipment back in 2018 had he not answered a Facebook job ad. Our mission is “mow money, mow dreams”. We aim to offer the most amount of $$ mowing grass to our field team, and while we are at it, give direction and assistance toward our team member’s next steps. Whether those steps are with us or not, we want to do what we can to assist in their move up in life. We have promoted 4 field team members to General manager. I know that part of the reason God put me on this earth is to help coach others toward success. Our next 3 years is focused on building our current region, which will be 6-7 locations. I am stoked to be able to promote my partner from GM to regional Manager. After that, we will continue building as many locations/ regions as the good Lord sees fit. Our 4 locations have 16 field team members, 4 GM’s, and 2 office staff. We will do right at $3M this year and finished last year at $2.45M. My biggest struggle currently is bridging the skills gap of becoming the Regional Manager and leader that I would want to hire and that my team needs. This is my first year of not doing sales and focusing on managing managers. The biggest struggle in the business is solving Q4 collapse. This would completely change how much distributable cash we would be able to share to our GM’s + owners.

Greetings from the great white north. I'm Alex from East Surrey. I am happily Married with 4 boys, aged 12, 10, 8, & 18 months. Our house is pure chaos and beyond busy with 3 boys playing competitive hockey, and Lacrosse year round. The 1st 20+ years of my professional life were spent building a lucrative career in heavy construction. I hold 2 Red Seal trades tickets in Carpentry & Pile Driving, I am a gold seal superintendent, and one semester short of a bachelors degree in Construction management. I operated my own company from 2016-2023 where I often managed revenue around $1m per year building highway bridges and industrial foundations. In 2023 I was on track for the best year yet having completed over $900k in the first 6 months of the year. In June of that year my Father was diagnosed with Stage 3 lung cancer and I wasn't able to push off going to see him any longer with the excuse that work had to happen. Without my presence my business collapsed and we lost our best client. I knew that I needed to figure something better out if I was going to maintain a better relationship with my kids than I had with my own Dad. One late night I came across Mikes content on Youtube and I was hooked. Mike talked about all the things i struggled with in all my experience as an owner operator. I knew a recurring model was the best move for me and Augusta would be the quickest way to adapt. I joined Augusta in January of Last year with no previous lawn and landscape maintenance experience. After connecting with all the other Augusta operators in my area I began helping my neighbour Bryon Hall (Langley). After a few months we figured out that our personalities were complimentary and we agreed on a deal for me to acquire 51% of Langley. We then started Maple Ridge in December of 2025. Its been a wild ride this spring learning the ins and outs of Lawn Care and a service based business. We just cracked $100k/mth in revenue across the 3 locations and that has left me feeling super excited and hungry for what is possible in this industry.

I have been blessed with having a workout program and tracking my nutrients engrained as a habit from an early age. I have been working out and tracking since I was 15. These habits have served me well and lifting is what first gave me confidence as a teenager. I can definitely tell the difference in my ability to handle stress if I have been inconsistent with my workouts. What did I learn from the video: 1.) there are 24” from my mouth to the table. 2.) I have been on “maintenance” level activity for about 3 years and only weight training 3 days a week. Listening to the video reminded me that just because I do not care to gain any more muscle, the hard activity is still important and will most definitely have a positive impact on my week. I am excited to be challenged to add daily hard workouts and see the difference.

Post here in the #WINS channel once you have finished the first challenge for the Workouts and Diet course. What did you learn? What was the hardest part? Ideally, all 30 days of blue circles from MacroFactor (calorie tracker) are recorded. Post the last 30 days from the MacroFactor Workout app also. Keep in mind, some of the red circles might not be complete (like mine) since those days I am running outside and not in the gym.

Two and a half years ago, we converted our previous lawn care brand into two Augusta Lawn Care locations, though we have been in business for 13.5 years in total. We have one location on track to do $750k this year, and another that will do around $350k. Both are run by GMs. I am currently thrilled with my position, but historically, retaining GMs for more than a year or two has been a struggle. On a positive note, one of my current GMs is actively saving to start his own Augusta location in Northern Utah in the next couple of years. I look forward to getting to know and learning from each of you.