Leads · Automate What Academy

Leads

I’ve been testing social media to get clients—mainly posting demos of my AI receptionist/automation work on TikTok, Instagram, and YouTube. Recently, I decided to focus on LinkedIn as my main hub and then repurpose that content across other platforms. I’m still unsure what the best strategy is for actually turning this content into leads. Is it better to start cold emailing businesses, keep pushing inbound through content, or focus on referrals? For those of you who’ve built pipelines before, what worked best for you and why?

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